{"id":9847,"date":"2024-02-19T20:49:14","date_gmt":"2024-02-19T13:49:14","guid":{"rendered":"https:\/\/arito.vn\/?p=9847"},"modified":"2025-06-16T16:59:25","modified_gmt":"2025-06-16T09:59:25","slug":"quy-trinh-quan-ly-ban-hang-hieu-qua-nhat-cho-cac-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/quy-trinh-quan-ly-ban-hang-hieu-qua-nhat-cho-cac-doanh-nghiep\/","title":{"rendered":"Quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ed1t deals th\u00e0nh c\u00f4ng v\u00e0 gia t\u0103ng doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, <\/span><strong><a href=\"https:\/\/arito.vn\/en\/\">ARITO<\/a><\/strong><span style=\"font-weight: 400;\"> s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 <strong><a href=\"https:\/\/arito.vn\/en\/quy-trinh-quan-ly-ban-hang-hieu-qua-nhat-cho-cac-doanh-nghiep\/\">quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/strong> hi\u1ec7u qu\u1ea3, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.\u00a0<\/span><\/p>\n<h2><b>1. Quy tri\u0300nh ba\u0301n ha\u0300ng l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng (<\/span><span style=\"font-weight: 400;\">Sales process)<\/span><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 tr\u1ef1c quan m\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 logic m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Quy tr\u00ecnh n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ebfn vi\u1ec7c t\u01b0 v\u1ea5n, \u0111\u00e0m ph\u00e1n v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng, c\u0169ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9848\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-19-at-14.53.17.png\" alt=\"quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng\" width=\"1402\" height=\"792\" \/><\/p>\n<h2><b>2. <\/b><b>M\u1ee5c ti\u00eau c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t c\u00e1c th\u01b0\u01a1ng v\u1ee5 th\u00e0nh c\u00f4ng, gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>2.1 T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 v\u00e0 logic, quy tr\u00ecnh n\u00e0y gi\u00fap nh\u00e2n vi\u00ean tr\u00e1nh b\u1ecf s\u00f3t c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c cao h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u1ea1o ra m\u1ed9t qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng m\u01b0\u1ee3t m\u00e0 v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>2.2 T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ch\u1ed1t deals th\u00e0nh c\u00f4ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi doanh nghi\u1ec7p c\u00f3 m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n s\u1ebd cung c\u1ea5p cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1t c\u00e1c giao d\u1ecbch th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c \u00e1p d\u1ee5ng quy tr\u00ecnh b\u00e1n h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ch\u1ed1t deals v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady cho doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>2.3 Gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c b\u01b0\u1edbc b\u00e1n h\u00e0ng v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng. Vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb v\u00e0 doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<h3><b>2.4 C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ch\u1ed1t deals m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<h3><b>2.5 T\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh.<\/span><\/p>\n<h2><b>3. T\u1ea1i sao vi\u1ec7c x\u00e2y d\u1ef1ng quy tri\u0300nh ba\u0301n ha\u0300ng chu\u1ea9n l\u1ea1i quan tr\u1ecdng trong doanh nghi\u1ec7p?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do chi ti\u1ebft cho vi\u1ec7c quan tr\u1ecdng c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n:<\/span><\/p>\n<h3><b>3.1. N\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t v\u00e0 chuy\u00ean nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng h\u00ecnh \u1ea3nh \u0111\u1ed3ng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n, quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f4ng c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 gi\u1ea3m th\u1eddi gian b\u1ecf ph\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi c\u00f3 m\u1ed9t quy tr\u00ecnh chu\u1ea9n, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ebfn thuy\u1ebft ph\u1ee5c v\u00e0 ch\u1ed1t \u0111\u01a1n. Vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n v\u00e0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng h\u01a1n.<\/span><\/p>\n<h3><b>3.2 C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p gi\u00fap t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. T\u1eeb vi\u1ec7c ti\u1ebfp \u0111\u00f3n kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u1ef1c hi\u1ec7n giao d\u1ecbch v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, m\u1ed7i b\u01b0\u1edbc trong quy tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua h\u00e0ng t\u00edch c\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady gi\u00fap t\u1ea1o ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi h\u1ecd bi\u1ebft r\u1eb1ng m\u1ecdi b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. Vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>3.3 D\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi, quy tr\u00ecnh b\u00e1n h\u00e0ng c\u0169ng cung c\u1ea5p c\u01a1 h\u1ed9i cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd n\u1eafm v\u1eefng k\u1ef9 n\u0103ng v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a <strong><a href=\"https:\/\/arito.vn\/en\/chi-phi-ban-hang-la-gi\/\">chi ph\u00ed b\u00e1n h\u00e0ng<\/a><\/strong>, th\u00f4ng qua vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<h3><b>3.4 T\u0103ng kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u1ea7u ti\u00ean, n\u00f3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng nh\u00e2n r\u1ed9ng m\u00f4 h\u00ecnh kinh doanh sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng. S\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a quy tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 ch\u1ee9ng minh s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng, gi\u00fap h\u1ecd t\u1ef1 tin h\u01a1n khi ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 hai, quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng vi\u1ec7c li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh theo nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 linh ho\u1ea1t v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c y\u00eau c\u1ea7u m\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/span><\/p>\n<h3><b>3.5 Gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n t\u1eeb \u0111\u1ea7u. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c quy tr\u00ecnh v\u00e0 ti\u00eau chu\u1ea9n c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi ch\u00fang tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng.<\/span><\/p>\n<h3><b>3.6 N\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady cho doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi h\u1ecd l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t doanh nghi\u1ec7p c\u00f3 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<h3><b>3.7 T\u1ea1o d\u1ef1ng v\u0103n h\u00f3a b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 quy \u0111\u1ecbnh m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n gi\u00fap t\u1ea1o ra m\u1ed9t v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h2><b>4. Nh\u1eefng kho\u0301 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng quy tri\u0300nh ba\u0301n ha\u0300ng chu\u00e2\u0309n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n ch\u00ednh m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh n\u00e0y:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ph\u00f9 h\u1ee3p: <\/b><span style=\"font-weight: 400;\">M\u1ed7i doanh nghi\u1ec7p c\u00f3 c\u1ea5u tr\u00fac v\u00e0 \u0111\u1eb7c th\u00f9 kinh doanh ri\u00eang, t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh. Do \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ph\u00f9 h\u1ee3p cho quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1eafm b\u1eaft ch\u00ednh x\u00e1c v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e0o t\u1ea1o v\u00e0 tri\u1ec3n khai: <\/b><span style=\"font-weight: 400;\">Thay \u0111\u1ed5i t\u1eeb c\u00e1c th\u00f3i quen l\u00e0m vi\u1ec7c c\u0169 sang \u00e1p d\u1ee5ng quy tr\u00ecnh m\u1edbi c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i s\u1ef1 ch\u1ed1ng \u0111\u1ed1i ho\u1eb7c kh\u00f3 kh\u0103n t\u1eeb ph\u00eda nh\u00e2n vi\u00ean. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 quy tr\u00ecnh m\u1edbi, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n quy tr\u00ecnh m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh. D\u1ef1a tr\u00ean th\u00f4ng tin thu \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi ph\u00ed: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n \u0111\u00f2i h\u1ecfi m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng nh\u1ecf v\u1ec1 th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed. T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 ph\u1ee9c t\u1ea1p c\u1ee7a doanh nghi\u1ec7p, chi ph\u00ed c\u00f3 th\u1ec3 kh\u00e1c nhau. Doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng ng\u00e2n s\u00e1ch c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c tri\u1ec3n khai quy tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, nh\u01b0ng n\u00f3 c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra l\u1ee3i \u00edch l\u00e2u d\u00e0i cho m\u00ecnh.<\/span><\/p>\n<h2><b>5. C\u00e1c b\u01b0\u1edbc doanh nghi\u1ec7p x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc chi ti\u1ebft v\u00e0 k\u1ef9 l\u01b0\u1ee1ng nh\u01b0 sau:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9852\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Cac-buoc-doanh-nghiep-xay-dung-quy-trinh-ban-hang-hieu-qua.jpg\" alt=\"Ca\u0301c bu\u031bo\u031b\u0301c doanh nghie\u0323\u0302p xa\u0302y du\u031b\u0323ng quy tri\u0300nh ba\u0301n ha\u0300ng hie\u0323\u0302u qua\u0309\" width=\"800\" height=\"2000\" \/><\/p>\n<h3><b>5.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, doanh nghi\u1ec7p c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n n\u00f3i v\u1ec1 vi\u1ec7c &#8220;t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng&#8221; m\u00e0 c\u00f2n ph\u1ea3i c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 t\u0103ng doanh thu t\u1eeb s\u1ea3n ph\u1ea9m X l\u00ean Y trong kho\u1ea3ng th\u1eddi gian Z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed SMART, m\u1ed9t h\u1ec7 th\u1ed1ng ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh r\u00f5 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ee5c ti\u00eau. SMART l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3 (Specific): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3, kh\u00f4ng \u0111\u1ec3 l\u1ea1i b\u1ea5t k\u1ef3 s\u1ef1 hi\u1ec3u nh\u1ea7m n\u00e0o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurable): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng \u0111\u1ec3 ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, doanh thu, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ea3 thi (Achievable): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i l\u00e0 kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Li\u00ean quan (Relevant): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau l\u1edbn h\u01a1n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1eddi h\u1ea1n (Time-bound): M\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 \u00e1p l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Qua vi\u1ec7c \u00e1p d\u1ee5ng ti\u00eau ch\u00ed SMART, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 \u00fd t\u01b0\u1edfng m\u01a1 h\u1ed3 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>5.2 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 k\u1ef9 l\u01b0\u1ee1ng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc h\u1ebft, l\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng, bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i, kinh t\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch s\u00e2u s\u1eafc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 v\u1ecb th\u1ebf c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, sau khi \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ch\u00ednh m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ef1 \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u00e0nh v\u00e0 kh\u00e1ch quan v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><b>5.3 L\u00ean k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chi ti\u1ebft\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, bao b\u00ec v\u00e0 h\u00ecnh th\u1ee9c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f9ng v\u1edbi bao b\u00ec h\u1ea5p d\u1eabn v\u00e0 h\u00ecnh th\u1ee9c b\u1eaft m\u1eaft s\u1ebd gi\u00fap t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>5.4 Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email marketing, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c tri\u1ec3n l\u00e3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i t\u1ed1t, <strong><a href=\"https:\/\/arito.vn\/en\/cham-soc-khach-hang-la-gi\/\">ch\u0103m s\u00f3c kh\u00e1ch h\u00e0n<\/a><\/strong>g th\u01b0\u1eddng xuy\u00ean, v\u00e0 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n<h3><b>5.5 Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ea1o ra bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111a d\u1ea1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 s\u1ea3n ph\u1ea9m. Bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 thu h\u00fat \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u00e0 t\u1ea1o ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho h\u1ecd. Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u00e0 t\u1ea1o ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>5.6 T\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 chuy\u00ean nghi\u1ec7p gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3m th\u1ea5y t\u1ef1 tin khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ch\u1ed1t \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i v\u00e0 tin c\u1eady cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3, b\u1ea3o h\u00e0nh v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n mua h\u00e0ng kh\u00e1c m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch.<\/span><\/li>\n<\/ul>\n<h3><b>5.7 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua h\u00e0ng to\u00e0n di\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 x\u1eed l\u00fd m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh sau b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda h\u1ecd, \u0111\u1ed3ng th\u1eddi \u0111\u1ed9ng vi\u00ean h\u1ecd quay l\u1ea1i mua s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc n\u00e0y m\u1ed9t c\u00e1ch t\u1eadp trung v\u00e0 chuy\u00ean nghi\u1ec7p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, t\u1eeb vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd sau khi b\u00e1n h\u00e0ng.<\/span><\/p>\n<h2><b>6. <a href=\"https:\/\/arito.vn\/en\/quan-ly-ban-le-pos\/\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng ARITO<\/a><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ed7i doanh nghi\u1ec7p. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, ph\u1ea7n m\u1ec1m <\/span><strong>ARITO<\/strong><span style=\"font-weight: 400;\"> ra \u0111\u1eddi nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng, c\u00f4ng n\u1ee3 v\u00e0 kho m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9772\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Asset2010Alogo2_x_170349664844.png\" alt=\"Top 5 ph\u1ea7n m\u1ec1m in h\u00f3a \u0111\u01a1n b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho m\u1ecdi doanh nghi\u1ec7p\" width=\"2048\" height=\"1743\" srcset=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Asset2010Alogo2_x_170349664844.png 2048w, https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Asset2010Alogo2_x_170349664844-768x654.png 768w, https:\/\/arito.vn\/wp-content\/uploads\/2024\/02\/Asset2010Alogo2_x_170349664844-1536x1307.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><b>Ph\u1ea7n m\u1ec1m <\/b><a href=\"https:\/\/arito.vn\/en\/quan-ly-ban-le-pos\/\"><b>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng ARITO<\/b><\/a><b> cung c\u1ea5p:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd th\u00f4ng tin:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u00fap qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb kh\u00e2u t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u00e0o h\u00e0ng, ch\u1ed1t \u0111\u01a1n \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i c\u00f4ng n\u1ee3 v\u00e0 kho h\u00e0ng ch\u1eb7t ch\u1ebd, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p b\u00e1o c\u00e1o doanh thu t\u1ed5ng th\u1ec3 theo \u0111\u01a1n v\u1ecb, chi nh\u00e1nh, nh\u00e2n vi\u00ean kinh doanh gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p b\u00e1o c\u00e1o doanh thu c\u1eadp nh\u1eadp theo th\u1eddi gian th\u1ef1c, t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng theo s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng, khu v\u1ef1c, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ebft n\u1ed1i \u0111a k\u00eanh:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh CRM, HRM, POS, Website, Omnichannel\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u00fap doanh nghi\u1ec7p <\/span><strong><a href=\"https:\/\/arito.vn\/en\/phan-mem-quan-ly-ban-hang\/\">qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/strong><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ecdi k\u00eanh, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh linh ho\u1ea1t:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p online, s\u1eed d\u1ee5ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, \u0111a ng\u00f4n ng\u1eef, \u0111a ti\u1ec1n t\u1ec7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi m\u00f4 h\u00ecnh kinh doanh v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>V\u1edbi ph\u1ea7n m\u1ec1m ARITO, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng linh \u0111\u1ed9ng:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">C\u00e0i \u0111\u1eb7t ch\u00ednh s\u00e1ch gi\u00e1 b\u00e1n \u0111a d\u1ea1ng theo s\u1ea3n ph\u1ea9m, \u0111\u01a1n v\u1ecb t\u00ednh, kh\u00e1ch h\u00e0ng, nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh chi\u1ebft kh\u1ea5u, khuy\u1ebfn m\u00e3i, chi\u1ebft kh\u1ea5u tr\u00ean \u0111\u01a1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng, s\u1ed1 ti\u1ec1n\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd th\u00f4ng tin hi\u1ec7u qu\u1ea3:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">L\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1eadp trung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i l\u1ecbch s\u1eed giao d\u1ecbch, c\u00f4ng n\u1ee3, thanh to\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ph\u00ea duy\u1ec7t nhi\u1ec1u c\u1ea5p gi\u00fap ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i, c\u1ea3nh b\u00e1o t\u00ecnh tr\u1ea1ng c\u00f4ng n\u1ee3, h\u1ea1n m\u1ee9c t\u00edn d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o ph\u00e2n t\u00edch \u0111a d\u1ea1ng, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Ngo\u00e0i ra, ARITO c\u00f2n cung c\u1ea5p nhi\u1ec1u gi\u1ea3i ph\u00e1p kh\u00e1c nh\u01b0:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARITO ERP &#8211; Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p: Gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1eeb t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, mua h\u00e0ng, b\u00e1n h\u00e0ng, kho, s\u1ea3n xu\u1ea5t, nh\u00e2n s\u1ef1\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb m\u1edf r\u1ed9ng: \u1ee8ng d\u1ee5ng MobieApp, K\u1ebft n\u1ed1i h\u1ec7 th\u1ed1ng kh\u00e1c (API), T\u00f9y ch\u1ec9nh ri\u00eang theo y\u00eau c\u1ea7u, K\u1ebft n\u1ed1i x\u1eed l\u00fd h\u00f3a \u0111\u01a1n, K\u1ebft n\u1ed1i \u1ee9ng d\u1ee5ng Zalo, SMS, K\u1ebft n\u1ed1i ng\u00e2n h\u00e0ng \u0111i\u1ec7n t\u1eed, K\u1ebft n\u1ed1i thi\u1ebft b\u1ecb m\u00e3 v\u1ea1ch (PDA).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m ph\u00e2n ph\u1ed1i: Ch\u1eef k\u00fd s\u1ed1 token (USB), Ch\u1eef k\u00fd s\u1ed1 HSM (h\u1ec7 th\u1ed1ng), Ch\u1ee9ng t\u1eeb \u0111i\u1ec7n t\u1eed (TTNCN), B\u1ea3o hi\u1ec3m \u0111i\u1ec7n t\u1eed, H\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 v\u1edbi ARITO ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed <strong><a href=\"https:\/\/arito.vn\/en\/phan-mem-quan-ly-ban-hang\/\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/strong> hi\u1ec7u qu\u1ea3!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt;&gt; Xem th\u00eam: Top 10 <\/span><strong><a href=\"https:\/\/arito.vn\/en\/app-quan-ly-ban-hang-mien-phi-tren-dien-thoai\/\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i<\/a><\/strong><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ed1t deals th\u00e0nh c\u00f4ng v\u00e0 gia t\u0103ng doanh thu. Trong b\u00e0i vi\u1ebft n\u00e0y, ARITO s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft trong qu\u00e1\u2026<\/p>","protected":false},"author":9,"featured_media":9848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,307,13,1],"tags":[],"class_list":["post-9847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung","category-marketing-ban-hang","category-tin-trong-nganh","category-tin-tuc"],"blocksy_meta":"","_links":{"self":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/9847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/comments?post=9847"}],"version-history":[{"count":8,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/9847\/revisions"}],"predecessor-version":[{"id":13194,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/9847\/revisions\/13194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media\/9848"}],"wp:attachment":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media?parent=9847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/categories?post=9847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/tags?post=9847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}