{"id":9548,"date":"2024-02-07T16:33:47","date_gmt":"2024-02-07T09:33:47","guid":{"rendered":"https:\/\/arito.vn\/?p=9548"},"modified":"2024-09-24T21:28:20","modified_gmt":"2024-09-24T14:28:20","slug":"mobile-crm-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/mobile-crm-la-gi\/","title":{"rendered":"Mobile CRM l\u00e0 g\u00ec? 7 ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn App CRM cho doanh nghi\u1ec7p"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ng\u00e0y nay, qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM<\/a><\/strong>) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a m\u1edf c\u00e1nh c\u1eeda cho s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. V\u00e0 trong b\u1ed1i c\u1ea3nh s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng, Mobile CRM \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. <\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 kh\u00e1i ni\u1ec7m Mobile CRM<\/a><\/strong> v\u00e0 t\u1eadp trung v\u00e0o 7 ti\u00eau ch\u00ed quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi l\u1ef1a ch\u1ecdn \u1ee9ng d\u1ee5ng CRM di \u0111\u1ed9ng cho doanh nghi\u1ec7p, t\u00ecm hi\u1ec3u c\u00e1ch t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u00e0nh c\u00f4ng kinh doanh trong th\u1eddi \u0111\u1ea1i di \u0111\u1ed9ng ng\u00e0y nay.<\/span><\/p>\n

1. Mobile CRM (CRM Mobile) l\u00e0 g\u00ec?<\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m CRM mobile s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u1ee5m t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Customer Relationship Management Mobile, l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. CRM l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o, duy tr\u00ec v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

M\u1ed9t CRM mobile gi\u00fap cho c\u00e1c nh\u00e2n vi\u00ean kinh doanh, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a><\/strong> v\u00e0 b\u1ea5t k\u1ef3 ai c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng.<\/span><\/p>\n

Mobile CRM c\u0169ng cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn nh\u01b0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u t\u01b0\u01a1ng lai. Ngo\u00e0i ra, n\u00f3 c\u0169ng th\u01b0\u1eddng t\u00edch h\u1ee3p t\u00ednh n\u0103ng giao ti\u1ebfp tr\u1ef1c ti\u1ebfp, cho ph\u00e9p nh\u00e2n vi\u00ean li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c tin nh\u1eafn ng\u1eafn t\u1eeb c\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

\"mobile<\/p>\n

2. V\u00ec sao Mobile CRM l\u1ea1i quan tr\u1ecdng<\/h2>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n trong n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng c\u1ee7a d\u00f9ng internet t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n sang thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ec3n tr\u00ean to\u00e0n c\u1ea7u. T\u1ef7 l\u1ec7 l\u01b0u l\u01b0\u1ee3ng internet \u0111\u1ebfn t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng t\u1eeb 1% v\u00e0o n\u0103m 2009 l\u00ean \u0111\u1ebfn 13% v\u00e0o n\u0103m 2013, v\u00e0 v\u1eabn \u0111ang t\u0103ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y thay \u0111\u1ed5i c\u00e1ch b\u1ea1n kinh doanh. Ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u mong \u0111\u1ee3i th\u00f4ng tin \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 c\u00f3 s\u1eb5n ngay l\u1eadp t\u1ee9c, kh\u00f4ng ph\u1ea3i “khi b\u1ea1n quay l\u1ea1i v\u0103n ph\u00f2ng”.<\/p>\n

Nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n truy c\u1eadp ngay l\u1eadp t\u1ee9c v\u00e0o th\u00f4ng tin kinh doanh m\u1edbi nh\u1ea5t t\u1eeb \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi; kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng \u01b0u ti\u00ean tr\u00ean h\u1ebft; v\u00e0 b\u1ed9 ph\u1eadn C\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u1ee7a b\u1ea1n c\u1ea7n m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u1eafm b\u1eaft chi\u1ebfn l\u01b0\u1ee3c di \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n

L\u1eddi h\u1ee9a c\u1ee7a CRM di \u0111\u1ed9ng l\u00e0 k\u00e9p, bao g\u1ed3m kh\u00f4ng ch\u1ec9 vi\u1ec7c truy c\u1eadp d\u1eef li\u1ec7u t\u1eeb di \u0111\u1ed9ng m\u00e0 c\u00f2n \u2013 v\u00e0 quan tr\u1ecdng h\u01a1n \u2013 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng CRM c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c di \u0111\u1ed9ng c\u1ee7a b\u1ea1n, t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho kh\u00e1ch h\u00e0ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ph\u00e2n t\u00e1n.<\/p>\n

3. V\u00ec sao Mobile CRM app l\u1ea1i c\u1ea7n thi\u1ebft?<\/b><\/h2>\n

Mobile CRM (Customer Relationship Management) app tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay v\u1edbi nhi\u1ec1u l\u00fd do quan tr\u1ecdng, ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch m\u00e0 doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin li\u00ean quan.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t khi\u1ebfn Mobile CRM app tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 s\u1ef1 di \u0111\u1ed9ng. Trong th\u1ebf gi\u1edbi ng\u00e0y nay, nhu c\u1ea7u di \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean, v\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p t\u1eeb b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o, b\u1ea5t k\u1ef3 khi n\u00e0o. Mobile CRM app gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin quan tr\u1ecdng m\u1ecdi l\u00fac, t\u1eeb m\u1ecdi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 thu\u1eadn ti\u1ec7n cho nh\u00e2n vi\u00ean.<\/span><\/p>\n

M\u1ed9t \u01b0u \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a Mobile CRM app l\u00e0 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin tr\u1ef1c ti\u1ebfp v\u00e0 th\u1eddi gian th\u1ef1c. Nh\u1edd v\u00e0o \u1ee9ng d\u1ee5ng n\u00e0y, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u ngay l\u1eadp t\u1ee9c sau m\u1ed7i cu\u1ed9c g\u1eb7p kh\u00e1ch ho\u1eb7c giao d\u1ecbch, gi\u00fap c\u1ea3i thi\u1ec7n t\u00ednh ch\u00ednh x\u00e1c v\u00e0 t\u1ee9c th\u00ec c\u1ee7a th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng n\u1eefa c\u1ee7a Mobile CRM app l\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn kh\u00e1c nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u00f4 h\u00ecnh mua s\u1eafm v\u00e0 \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, Mobile CRM app c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c theo d\u00f5i l\u1ecbch s\u1eed giao d\u1ecbch, th\u00f4ng tin c\u00e1 nh\u00e2n, v\u00e0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m tr\u01b0\u1edbc \u0111\u00f3 gi\u00fap nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng hi\u1ec3u r\u00f5 v\u00e0 ph\u1ea3n h\u1ed3i theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, m\u1ed9t l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a Mobile CRM app l\u00e0 kh\u1ea3 n\u0103ng t\u0103ng c\u01b0\u1eddng n\u0103ng su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean. Vi\u1ec7c c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u m\u1ecdi n\u01a1i gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c r\u00e0o c\u1ea3n \u0111\u1ecba l\u00fd v\u00e0 th\u1eddi gian, gi\u00fap nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 linh ho\u1ea1t trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, Mobile CRM app kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a di \u0111\u1ed9ng v\u00e0 th\u00f4ng tin th\u1eddi gian th\u1ef1c \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh.<\/span><\/p>\n

4. Ch\u1ecdn CRM mobile app c\u1ea7n l\u01b0u \u00fd g\u00ec?<\/b><\/h2>\n

Khi l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m Mobile CRM \u0111\u1ec3 s\u1eed d\u1ee5ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd t\u1edbi m\u1ed9t s\u1ed1 l\u01b0u \u00fd sau \u0111\u00e2y:<\/span><\/p>\n

4.1. Mobile CRM kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n ch\u1ee9c n\u0103ng, t\u00ednh n\u0103ng<\/b><\/h3>\n

T\u00ednh linh ho\u1ea1t l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 doanh nghi\u1ec7p n\u00ean xem x\u00e9t. CRM Mobile app c\u1ea7n cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 s\u1ef1 linh ho\u1ea1t trong qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

S\u1eed d\u1ee5ng Mobile CRM APP tr\u00ean thi\u1ebft b\u1ecb nh\u1ecf g\u1ecdn nh\u01b0 mobile kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 b\u1ecb gi\u1edbi h\u1ea1n c\u00e1c ch\u1ee9c n\u0103ng v\u00e0 t\u00ednh n\u0103ng. M\u1ed9t CRM b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn l\u00e0 ph\u1ea7n m\u1ec1m khi d\u00f9ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ee9c n\u0103ng, t\u00ednh n\u0103ng nh\u01b0 d\u00f9ng tr\u00ean m\u00e1y t\u00ednh bao g\u1ed3m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, gi\u00e1m s\u00e1t c\u00f4ng vi\u1ec7c, theo d\u00f5i c\u00e1c t\u01b0\u01a1ng t\u00e1c, giao d\u1ecbch; t\u1ef1 \u0111\u1ed9ng ho\u00e1\u2026<\/span><\/p>\n

4.2. Mobile CRM \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng, ph\u00f9 h\u1ee3p nhu c\u1ea7u<\/b><\/h3>\n

Cho d\u00f9 ph\u1ea7n m\u1ec1m, \u1ee9ng d\u1ee5ng c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch th\u1ebf n\u00e0o nh\u01b0ng n\u1ebfu n\u00f3 khi\u1ebfn cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean qu\u00e1 kh\u00f3 \u0111\u1ec3 s\u1eed d\u1ee5ng th\u00ec c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n m\u1ec1m m\u1ed9t doanh nghi\u1ec7p n\u00ean d\u00f9ng.<\/span><\/p>\n

M\u1ed9t \u1ee9ng d\u1ee5ng Mobile CRM ch\u1ec9 t\u1ed1t khi n\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f4i khi, qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u t\u1ed1t b\u1edfi th\u1ef1c t\u1ebf cho th\u1ea5y, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng bao gi\u1edd s\u1eed d\u1ee5ng h\u1ebft 100% c\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m.\u00a0<\/span><\/p>\n

V\u00ec th\u1ebf, h\u00e3y ch\u1ecdn m\u1ed9t \u1ee9ng d\u1ee5ng CRM mobile Apps v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u00ednh n\u0103ng \u0111\u1ee7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

4.3. Ph\u1ea7n m\u1ec1m CRM mobile ph\u1ea3i t\u00edch h\u1ee3p h\u1ee3p l\u00fd v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e1c<\/b><\/h3>\n

T\u00ednh t\u00edch h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c quan tr\u1ecdng c\u1ea7n xem x\u00e9t. CRM Mobile app c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ebf \u0111\u1ed9 thanh to\u00e1n, email marketing, hay h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ngu\u1ed3n cung. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin l\u00e0 \u0111\u1ed3ng b\u1ed9 v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n

4.4. CRM Mobile c\u1ea7n t\u01b0\u01a1ng th\u00edch v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 h\u1ec7 \u0111i\u1ec1u h\u00e0nh hi\u1ec7n c\u00f3<\/b><\/h3>\n

T\u00ednh t\u01b0\u01a1ng th\u00edch v\u1edbi n\u1ec1n t\u1ea3ng v\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t. CRM Mobile app c\u1ea7n h\u1ed7 tr\u1ee3 c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh ph\u1ed5 bi\u1ebfn nh\u01b0 iOS, Android \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c nhau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh linh ho\u1ea1t v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i trong vi\u1ec7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/span><\/p>\n

4.5. CRM Mobile app s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i, m\u1edf r\u1ed9ng<\/b><\/h3>\n

C\u0169ng gi\u1ed1ng nh\u01b0 ph\u1ea7n m\u1ec1m CRM d\u00f9ng tr\u00ean m\u00e1y t\u00ednh, mobile CRM ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, li\u00ean l\u1ea1c kh\u00e1c nh\u01b0 t\u1ed5ng \u0111\u00e0i \u0111i\u1ec7n tho\u1ea1i VOIP, tin nh\u1eafn SMS, Email\u2026 hay c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 k\u1ebf to\u00e1n, nh\u00e2n s\u1ef1,\u2026 Ngo\u00e0i ra, CRM mobile c\u1ea7n s\u1eb5n s\u00e0ng cho ph\u00e9p vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c ch\u1ee9c n\u0103ng, t\u00ednh n\u0103ng theo xu th\u1ebf v\u00e0 nhu c\u1ea7u c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

4.6. Chi ph\u00ed s\u1eed d\u1ee5ng Mobile CRM ph\u1ea3i h\u1ee3p l\u00fd<\/b><\/h3>\n

Chi ph\u00ed mua mobile CRM lu\u00f4n quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p nh\u1ecf. Do v\u1eady, vi\u1ec7c t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 chi ph\u00ed ban \u0111\u1ea7u v\u00e0 c\u00e1c chi ph\u00ed duy tr\u00ec h\u1eb1ng n\u0103m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c t\u00e0i ch\u00ednh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t t\u1eeb \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Tuy nhi\u00ean h\u00e3y xem x\u00e9t k\u1ef9 \u0111i\u1ec1u n\u00e0y, c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed ho\u1eb7c gi\u00e1 r\u1ebb v\u00e0 r\u1ed3i l\u1ea1i ph\u1ea3i chi nhi\u1ec1u h\u01a1n \u0111\u1ec3 b\u00f9 l\u1ea5p nh\u1eefng h\u1ea1n ch\u1ebf m\u00e0 ph\u1ea7n m\u1ec1m\/ \u1ee9ng d\u1ee5ng kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c hay x\u1eed l\u00fd c\u00e1c s\u1ef1 c\u1ed1 c\u1ee7a ph\u1ea7n m\u1ec1m.<\/span><\/p>\n

V\u00e0 c\u0169ng c\u00f3 khi, chi ph\u00ed cho vi\u1ec7c ph\u1ea3i \u201c\u0111\u1eadp \u0111i x\u00e2y l\u1ea1i\u201d h\u1ec7 th\u1ed1ng m\u1edbi c\u00f2n cao h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi nh\u1eefng g\u00ec trong d\u1ef1 li\u1ec7u ban \u0111\u1ea7u.<\/span><\/p>\n

V\u1eady n\u00ean, khi l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m mobile CRM app, h\u00e3y t\u00ednh to\u00e1n \u0111\u1ebfn chi ph\u00ed b\u1eb1ng ti\u1ec1n doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra v\u00e0 c\u1ea3 nh\u1eefng chi ph\u00ed v\u00f4 h\u00ecnh kh\u00e1c n\u1eefa \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed c\u01a1 h\u1ed9i hay r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra gi\u1eefa c\u00e1c gi\u1ea3i ph\u00e1p CRM.<\/span><\/p>\n

4.7. CRM mobile ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u<\/b><\/h3>\n

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a \u1ee9ng d\u1ee5ng. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ch\u1ee9a th\u00f4ng tin nh\u1ea1y c\u1ea3m, v\u00e0 vi\u1ec7c b\u1ea3o v\u1ec7 th\u00f4ng tin n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng CRM Mobile app m\u00e0 h\u1ecd ch\u1ecdn c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt m\u1ea1nh m\u1ebd nh\u01b0 m\u00e3 h\u00f3a d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd quy\u1ec1n truy c\u1eadp, v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u.<\/span><\/p>\n

Ngo\u00e0i ra, v\u1edbi t\u00ednh n\u0103ng ph\u00e2n quy\u1ec1n truy c\u1eadp, tra c\u1ee9u, c\u1eadp nh\u1eadt d\u1eef li\u1ec7u, d\u00f9 ng\u01b0\u1eddi l\u1ea1 c\u00f3 v\u00e0o \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng CRM tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a qu\u1ea3n l\u00fd hay nh\u00e2n vi\u00ean th\u00ec c\u0169ng s\u1ebd ch\u1ec9 xem \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n th\u00f4ng tin m\u00e0 th\u00f4i.<\/span><\/p>\n

4.8. APP CRM mobile ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng ngay c\u1ea3 khi \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng c\u00f3 Internet<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m b\u1edfi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd c\u0169ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i Internet. Nhi\u1ec1u mobile CRM c\u00f3 ch\u1ebf \u0111\u1ed9 \u201cngo\u1ea1i tuy\u1ebfn\u201d gi\u00fap b\u1ea1n v\u1eabn l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c tr\u00ean CRM, khi tr\u1ef1c tuy\u1ebfn tr\u1edf l\u1ea1i, h\u1ec7 th\u1ed1ng s\u1ebd ghi nh\u1eadn c\u00e1c c\u1eadp nh\u1eadt.<\/span><\/p>\n

5. Top 8 mobile CRM app \u0111\u01b0\u1ee3c tin d\u00f9ng nh\u1ea5t<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch top 8 \u1ee9ng d\u1ee5ng Mobile CRM \u0111\u01b0\u1ee3c tin d\u00f9ng nh\u1ea5t trong n\u0103m 2024:<\/span><\/p>\n

5.1. \u1ee8ng d\u1ee5ng Mobile CRM Arito<\/b><\/h3>\n

Arito l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty Arito Smart Solutions, nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1eeb quy m\u00f4 nh\u1ecf \u0111\u1ebfn l\u1edbn. V\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, Arito kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ea7y \u0111\u1ee7 v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean s\u00e2u.<\/span><\/p>\n

\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Arito n\u1eb1m \u1edf kh\u1ea3 n\u0103ng linh ho\u1ea1t s\u1eed d\u1ee5ng, c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin t\u00e0i ch\u00ednh m\u1ecdi n\u01a1i, t\u1eeb b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o c\u00f3 k\u1ebft n\u1ed1i internet. \u0110i\u1ec1u n\u00e0y t\u0103ng c\u01b0\u1eddng t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 linh ho\u1ea1t, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng v\u00e0 di \u0111\u1ed9ng ng\u00e0y nay.<\/span><\/p>\n

V\u1edbi h\u01a1n 15.000 ng\u01b0\u1eddi d\u00f9ng v\u00e0 2000 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, Arito ch\u1ee9ng t\u1ecf s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 minh ch\u1ee9ng cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a ph\u1ea7n m\u1ec1m m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a Arito \u0111\u1ed1i v\u1edbi vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd \u0111\u00e1ng tin c\u1eady cho doanh nghi\u1ec7p tr\u00ean m\u1ecdi quy m\u00f4.<\/span><\/p>\n

C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a ph\u1ea7n m\u1ec1m Arito:<\/span><\/p>\n