{"id":15326,"date":"2025-05-27T09:52:45","date_gmt":"2025-05-27T02:52:45","guid":{"rendered":"https:\/\/arito.vn\/?p=15326"},"modified":"2025-06-16T16:21:05","modified_gmt":"2025-06-16T09:21:05","slug":"phan-tich-quy-trinh-ra-quyet-dinh-mua-hang","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/phan-tich-quy-trinh-ra-quyet-dinh-mua-hang\/","title":{"rendered":"6 B\u01b0\u1edbc Ph\u00e2n T\u00edch Quy Tr\u00ecnh Ra Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng C\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"

Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng g\u1ed3m 6 b\u01b0\u1edbc t\u1eeb nh\u1eadn di\u1ec7n nhu c\u1ea7u \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sau mua. V\u1edbi c\u00e1c doanh nghi\u1ec7p, vi\u1ec7c hi\u1ec3u r\u00f5 quy tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a <\/span>ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm<\/a><\/strong> m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd chi ph\u00ed, r\u00fat ng\u1eafn th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ch\u1ecdn \u0111\u00fang nh\u00e0 cung c\u1ea5p. Ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng b\u01b0\u1edbc t\u1eeb ARITO<\/a><\/strong> trong b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf s\u1ebd mang \u0111\u1ebfn g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c mua h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 chu\u1ed7i c\u00e1c b\u01b0\u1edbc m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u1eeb khi nh\u1eadn di\u1ec7n nhu c\u1ea7u \u0111\u1ebfn khi ho\u00e0n t\u1ea5t vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn nh\u01b0 mua h\u00e0ng, k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung.<\/span><\/p>\n

\"Quy
Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

Trong doanh nghi\u1ec7p, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean nhu c\u1ea7u \u0111\u01a1n gi\u1ea3n m\u00e0 c\u00f2n ph\u1ea3i ph\u00e2n t\u00edch k\u1ef9 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed, l\u1ee3i \u00edch kinh t\u1ebf, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p k\u1ef9 thu\u1eadt v\u00e0 c\u00e1c r\u1ee7i ro li\u00ean quan. M\u1ed7i b\u1ed9 ph\u1eadn s\u1ebd \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean ti\u00eau ch\u00ed ri\u00eang, v\u00ec v\u1eady quy tr\u00ecnh g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. Hi\u1ec3u r\u00f5 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng n\u00e0y gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n <\/span>ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm<\/a><\/strong>, \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c b\u00ean v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 kinh doanh b\u1ec1n v\u1eefng.<\/span><\/p>\n

6 B\u01b0\u1edbc trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/b><\/h2>\n

Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong doanh nghi\u1ec7p bao g\u1ed3m 6 b\u01b0\u1edbc ch\u00ednh, t\u1eeb nh\u1eadn di\u1ec7n nhu c\u1ea7u \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sau khi mua. M\u1ed7i b\u01b0\u1edbc \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh.<\/span><\/p>\n

\"6
6 B\u01b0\u1edbc trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/figcaption><\/figure>\n

Nh\u1eadn di\u1ec7n nhu c\u1ea7u<\/b><\/h3>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong <\/span>quy tr\u00ecnh mua h\u00e0ng<\/a><\/strong> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eadn di\u1ec7n nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra m\u1ed9t kho\u1ea3ng tr\u1ed1ng trong ho\u1ea1t \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 thi\u1ebfu <\/span>ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/strong>, thi\u1ebft b\u1ecb c\u0169 k\u1ef9 kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1ea3n xu\u1ea5t, ho\u1eb7c nhu c\u1ea7u n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t. Vi\u1ec7c nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c nhu c\u1ea7u gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 quy tr\u00ecnh mua s\u1eafm sau n\u00e0y.<\/span><\/p>\n

T\u00ecm ki\u1ebfm th\u00f4ng tin<\/b><\/h3>\n

Sau khi x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ec3 ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. C\u00e1c ngu\u1ed3n th\u00f4ng tin c\u00f3 th\u1ec3 bao g\u1ed3m d\u1eef li\u1ec7u n\u1ed9i b\u1ed9, c\u00e1c nh\u00e0 cung c\u1ea5p, h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh, ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng kh\u00e1c. Trong doanh nghi\u1ec7p, th\u01b0\u1eddng c\u00f3 b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch ch\u1ecbu tr\u00e1ch nhi\u1ec7m thu th\u1eadp, t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin nh\u1eb1m cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady cho c\u00e1c ph\u00f2ng ban li\u00ean quan.<\/span><\/p>\n

\u0110\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n<\/b><\/h3>\n

Doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean nhi\u1ec1u ti\u00eau ch\u00ed nh\u01b0 chi ph\u00ed \u0111\u1ea7u t\u01b0, t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt, th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n h\u1ee3p \u0111\u1ed3ng. Quy tr\u00ecnh n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau. V\u00ed d\u1ee5 ph\u00f2ng k\u1ef9 thu\u1eadt \u0111\u00e1nh gi\u00e1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, ph\u00f2ng t\u00e0i ch\u00ednh xem x\u00e9t ng\u00e2n s\u00e1ch v\u00e0 chi ph\u00ed, c\u00f2n ph\u00f2ng ph\u00e1p ch\u1ebf ki\u1ec3m tra \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/span><\/p>\n

Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/b><\/h3>\n

Sau khi \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 ch\u00ednh s\u00e1ch, ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn, gi\u00e1m \u0111\u1ed1c ho\u1eb7c h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. \u1ede giai \u0111o\u1ea1n n\u00e0y, vai tr\u00f2 c\u1ee7a nh\u00e0 cung c\u1ea5p r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3, c\u00e1c \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n, d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 ch\u1ed1t giao d\u1ecbch.<\/span><\/p>\n

H\u00e0nh \u0111\u1ed9ng mua h\u00e0ng<\/b><\/h3>\n

Khi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ed1t, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng ch\u00ednh th\u1ee9c. Doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc duy\u1ec7t n\u1ed9i b\u1ed9 theo quy tr\u00ecnh ki\u1ec3m so\u00e1t t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh h\u1ee3p ph\u00e1p v\u00e0 minh b\u1ea1ch. Th\u1eddi gian th\u1ef1c hi\u1ec7n giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u00f9y thu\u1ed9c quy m\u00f4 h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u00e1c quy \u0111\u1ecbnh n\u1ed9i b\u1ed9.<\/span><\/p>\n

>> Xem th\u00eam: Ph\u1ea7n m\u1ec1m Qu\u1ea3n l\u00fd Ph\u00ea duy\u1ec7t \u0111i\u1ec7n t\u1eed online<\/a><\/strong><\/p>\n

\u0110\u00e1nh gi\u00e1 sau mua<\/b><\/h3>\n

Sau khi h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e0n giao v\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng, doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Vi\u1ec7c n\u00e0y th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 \u0111\u1ed9 h\u00e0i l\u00f2ng, hi\u1ec7u su\u1ea5t s\u1eed d\u1ee5ng, ti\u1ebft ki\u1ec7m chi ph\u00ed ho\u1eb7c t\u0103ng tr\u01b0\u1edfng n\u0103ng su\u1ea5t. K\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c c\u00f3 ti\u1ebfp t\u1ee5c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p hay \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i <\/span>quy tr\u00ecnh mua h\u00e0ng<\/a><\/strong> trong t\u01b0\u01a1ng lai nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Ph\u00e2n t\u00edch quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/b><\/h2>\n

Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong doanh nghi\u1ec7p (B2B) c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 n\u00e9t so v\u1edbi quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, do t\u00ednh ch\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u00e0i ch\u00ednh l\u1edbn h\u01a1n. Vi\u1ec7c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 cung c\u1ea5p hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1ch th\u1ee9c ra quy\u1ebft \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"Ph\u00e2n
Ph\u00e2n t\u00edch quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/figcaption><\/figure>\n

S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/b><\/h3>\n

Kh\u00e1c v\u1edbi c\u00e1 nh\u00e2n th\u01b0\u1eddng d\u1ef1a nhi\u1ec1u v\u00e0o c\u1ea3m x\u00fac, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n, <\/span>quy tr\u00ecnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong> thi\u00ean v\u1ec1 l\u00fd tr\u00ed, d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u01b0 hi\u1ec7u qu\u1ea3 kinh t\u1ebf, \u0111\u1ed9 tin c\u1eady v\u00e0 t\u00ednh k\u1ef9 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 t\u00ednh h\u1ec7 th\u1ed1ng, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc chu\u1ea9n m\u1ef1c nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n

Ngo\u00e0i ra, quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u00e9o d\u00e0i h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1 nh\u00e2n, b\u1edfi n\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u c\u1ea5p ph\u00ea duy\u1ec7t tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/span><\/p>\n

Vai tr\u00f2 c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m v\u00e0 c\u1ea5p l\u00e3nh \u0111\u1ea1o trong t\u1eebng b\u01b0\u1edbc<\/b><\/h3>\n

M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt trong quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u c\u00e1 nh\u00e2n v\u00e0 b\u1ed9 ph\u1eadn, m\u1ed7i b\u00ean \u0111\u00f3ng vai tr\u00f2 kh\u00e1c nhau trong c\u00e1c giai \u0111o\u1ea1n:<\/span><\/p>\n