{"id":13389,"date":"2026-09-03T17:35:14","date_gmt":"2026-09-03T10:35:14","guid":{"rendered":"https:\/\/arito.vn\/?p=13389"},"modified":"2026-09-06T17:46:13","modified_gmt":"2026-09-06T10:46:13","slug":"mo-hinh-kinh-doanh-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/mo-hinh-kinh-doanh-la-gi\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? 12 lo\u1ea1i ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ch\u1ecdn"},"content":{"rendered":"<p class=\"p1\">M\u00f4 h\u00ecnh kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, c\u0169ng kh\u00f4ng ph\u1ea3i k\u1ebf ho\u1ea1ch kinh doanh. N\u00f3 l\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb, chuy\u1ec3n gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u00e0 thu ti\u1ec1n v\u1ec1.<\/p>\n<p class=\"p1\">B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch khung ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, 12 lo\u1ea1i m\u00f4 h\u00ecnh k\u00e8m c\u01a1 ch\u1ebf doanh thu c\u1ee7a t\u1eebng lo\u1ea1i, v\u00e0 m\u1ed9t v\u00ed d\u1ee5 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh c\u00f3 \u0111\u1ed1i chi\u1ebfu tr\u01b0\u1edbc sau.<\/p>\n<h2 class=\"p2\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/h2>\n<p class=\"p1\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra, chuy\u1ec3n giao v\u00e0 thu v\u1ec1 gi\u00e1 tr\u1ecb.<\/p>\n<p class=\"p1\">\u0110\u1ecbnh ngh\u0129a n\u00e0y g\u1ecdn nh\u01b0ng \u0111\u1ee7. Ba v\u1ebf c\u1ee7a n\u00f3 t\u01b0\u01a1ng \u1ee9ng ba c\u00e2u h\u1ecfi:<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">V\u1ebf<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">C\u00e2u h\u1ecfi<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">V\u00ed d\u1ee5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">T\u1ea1o ra gi\u00e1 tr\u1ecb<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho ai<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Gi\u00fap doanh nghi\u1ec7p nh\u1ecf qu\u1ea3n l\u00fd s\u1ed5 s\u00e1ch m\u00e0 kh\u00f4ng c\u1ea7n thu\u00ea k\u1ebf to\u00e1n<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Chuy\u1ec3n giao gi\u00e1 tr\u1ecb<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">S\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch b\u1eb1ng c\u00e1ch n\u00e0o<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Ph\u1ea7n m\u1ec1m tr\u00ean n\u1ec1n \u0111\u00e1m m\u00e2y, \u0111\u0103ng k\u00fd online<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p3\">Thu v\u1ec1 gi\u00e1 tr\u1ecb<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p3\">Doanh nghi\u1ec7p ki\u1ebfm ti\u1ec1n t\u1eeb \u0111\u00e2u<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p3\">Thu\u00ea bao h\u1eb1ng th\u00e1ng theo s\u1ed1 ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\"><b>Ba kh\u00e1i ni\u1ec7m hay b\u1ecb nh\u1ea7m v\u1edbi m\u00f4 h\u00ecnh kinh doanh:<\/b><b><\/b><\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p3\">Kh\u00e1i ni\u1ec7m<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p3\">Kh\u00e1c bi\u1ec7t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">\u00dd t\u01b0\u1edfng kinh doanh<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">L\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ecbnh l\u00e0m. M\u00f4 h\u00ecnh kinh doanh l\u00e0 c\u00e1ch bi\u1ebfn n\u00f3 th\u00e0nh ti\u1ec1n.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">K\u1ebf ho\u1ea1ch kinh doanh<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">L\u00e0 t\u00e0i li\u1ec7u d\u1ef1 b\u00e1o doanh thu, chi ph\u00ed, k\u1ebf ho\u1ea1ch tri\u1ec3n khai. M\u00f4 h\u00ecnh l\u00e0 c\u1ea5u tr\u00fac b\u00ean d\u01b0\u1edbi k\u1ebf ho\u1ea1ch \u0111\u00f3.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">Chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p3\">L\u00e0 c\u00e1ch c\u1ea1nh tranh v\u00e0 gi\u00e0nh v\u1ecb th\u1ebf. M\u00f4 h\u00ecnh l\u00e0 c\u00e1ch v\u1eadn h\u00e0nh \u0111\u1ec3 t\u1ea1o v\u00e0 thu gi\u00e1 tr\u1ecb.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\">Hai doanh nghi\u1ec7p c\u00f9ng b\u00e1n c\u00e0 ph\u00ea c\u00f3 th\u1ec3 c\u00f3 m\u00f4 h\u00ecnh ho\u00e0n to\u00e0n kh\u00e1c nhau: m\u1ed9t b\u00ean b\u00e1n t\u1ea1i qu\u00e1n, m\u1ed9t b\u00ean b\u00e1n h\u1ea1t rang theo g\u00f3i \u0111\u0103ng k\u00fd h\u1eb1ng th\u00e1ng giao t\u1eadn nh\u00e0. C\u00f9ng s\u1ea3n ph\u1ea9m, kh\u00e1c m\u00f4 h\u00ecnh, kh\u00e1c to\u00e0n b\u1ed9 c\u00e1ch v\u1eadn h\u00e0nh.<\/p>\n<figure id=\"attachment_15607\" aria-describedby=\"caption-attachment-15607\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-15607\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Mo-hinh-kinh-doanh-la-gi-1.jpg\" alt=\"M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Mo-hinh-kinh-doanh-la-gi-1.jpg 2000w, https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Mo-hinh-kinh-doanh-la-gi-1-18x9.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-15607\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<h2 class=\"p1\">Business Model Canvas: khung 9 th\u00e0nh ph\u1ea7n<\/h2>\n<p class=\"p2\">Khung n\u00e0y do Alexander Osterwalder x\u00e2y d\u1ef1ng v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 m\u00f4 h\u00ecnh kinh doanh tr\u00ean m\u1ed9t trang gi\u1ea5y.<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Th\u00e0nh ph\u1ea7n<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">C\u00e2u h\u1ecfi tr\u1ea3 l\u1eddi<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ph\u1ee5c v\u1ee5 ai, nh\u00f3m n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Gi\u00e1 tr\u1ecb cung c\u1ea5p<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec, v\u00ec sao kh\u00e1ch ch\u1ecdn m\u00ecnh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">K\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">S\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch b\u1eb1ng \u0111\u01b0\u1eddng n\u00e0o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Gi\u1eef ch\u00e2n kh\u00e1ch b\u1eb1ng c\u00e1ch n\u00e0o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">D\u00f2ng doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Kh\u00e1ch tr\u1ea3 ti\u1ec1n cho c\u00e1i g\u00ec, tr\u1ea3 th\u1ebf n\u00e0o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">C\u1ea7n nh\u1eefng t\u00e0i s\u1ea3n g\u00ec \u0111\u1ec3 v\u1eadn h\u00e0nh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Nh\u1eefng vi\u1ec7c n\u00e0o b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m t\u1ed1t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">\u0110\u1ed1i t\u00e1c ch\u00ednh<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Ai l\u00e0m h\u1ed9 ph\u1ea7n m\u00ecnh kh\u00f4ng t\u1ef1 l\u00e0m<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">C\u01a1 c\u1ea5u chi ph\u00ed<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Ti\u1ec1n ch\u1ee7 y\u1ebfu chi v\u00e0o \u0111\u00e2u<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\"><b>C\u00e1ch d\u00f9ng khung n\u00e0y \u0111\u00fang:<\/b> \u0111i\u1ec1n theo th\u1ee9 t\u1ef1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, r\u1ed3i gi\u00e1 tr\u1ecb cung c\u1ea5p, r\u1ed3i m\u1edbi \u0111\u1ebfn c\u00e1c \u00f4 c\u00f2n l\u1ea1i. B\u1eaft \u0111\u1ea7u t\u1eeb \u00f4 ngu\u1ed3n l\u1ef1c ho\u1eb7c \u00f4 ho\u1ea1t \u0111\u1ed9ng l\u00e0 c\u00e1ch l\u00e0m ng\u01b0\u1ee3c v\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn m\u00f4 h\u00ecnh xoay quanh n\u0103ng l\u1ef1c s\u1eb5n c\u00f3 thay v\u00ec xoay quanh nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15609\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Cac-thanh-phan-chinh-trong-mo-hinh-kinh-doanh.jpg\" alt=\"C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong m\u00f4 h\u00ecnh kinh doanh\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Cac-thanh-phan-chinh-trong-mo-hinh-kinh-doanh.jpg 2000w, https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/Cac-thanh-phan-chinh-trong-mo-hinh-kinh-doanh-18x9.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p class=\"p2\"><b>Ba \u00f4 hay b\u1ecb \u0111i\u1ec1n qua loa nh\u01b0ng quy\u1ebft \u0111\u1ecbnh nhi\u1ec1u nh\u1ea5t:<\/b><b><\/b><\/p>\n<p class=\"p2\">D\u00f2ng doanh thu. Nhi\u1ec1u b\u1ea3n ch\u1ec9 ghi \u201cb\u00e1n s\u1ea3n ph\u1ea9m\u201d m\u00e0 kh\u00f4ng n\u00f3i gi\u00e1 theo c\u01a1 ch\u1ebf n\u00e0o, thu m\u1ed9t l\u1ea7n hay thu \u0111\u1ecbnh k\u1ef3, ai tr\u1ea3 ti\u1ec1n. Ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 m\u1ed9t.<\/p>\n<p class=\"p2\">C\u01a1 c\u1ea5u chi ph\u00ed. C\u1ea7n ph\u00e2n bi\u1ec7t chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i, v\u00ec t\u1ef7 l\u1ec7 gi\u1eefa hai lo\u1ea1i quy\u1ebft \u0111\u1ecbnh m\u00f4 h\u00ecnh ch\u1ecbu \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed9ng doanh thu \u0111\u1ebfn \u0111\u00e2u.<\/p>\n<p class=\"p2\">\u0110\u1ed1i t\u00e1c ch\u00ednh. \u00d4 n\u00e0y cho bi\u1ebft doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o ai. Ph\u1ee5 thu\u1ed9c m\u1ed9t \u0111\u1ed1i t\u00e1c duy nh\u1ea5t \u1edf kh\u00e2u then ch\u1ed1t l\u00e0 r\u1ee7i ro l\u1edbn nh\u1ea5t trong nhi\u1ec1u m\u00f4 h\u00ecnh.<\/p>\n<h2 class=\"p1\">V\u00ed d\u1ee5 \u0111i\u1ec1n khung: chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t<\/h2>\n<p class=\"p2\">T\u00ecnh hu\u1ed1ng: doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u1ed3 g\u1ed7 n\u1ed9i th\u1ea5t, l\u00e2u nay gia c\u00f4ng theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i, \u0111ang c\u00e2n nh\u1eafc x\u00e2y th\u01b0\u01a1ng hi\u1ec7u ri\u00eang b\u00e1n trong n\u01b0\u1edbc.<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Th\u00e0nh ph\u1ea7n<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">M\u00f4 h\u00ecnh gia c\u00f4ng hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">M\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u ri\u00eang<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">3 \u0111\u1ebfn 5 nh\u00e0 nh\u1eadp kh\u1ea9u n\u01b0\u1edbc ngo\u00e0i<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p3\">H\u1ed9 gia \u0111\u00ecnh th\u00e0nh th\u1ecb, ch\u1ee7 \u0111\u1ea7u t\u01b0 n\u1ed9i th\u1ea5t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Gi\u00e1 tr\u1ecb cung c\u1ea5p<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, gi\u00e1 gia c\u00f4ng c\u1ea1nh tranh, giao \u0111\u00fang h\u1ea1n<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p nh\u00e0 Vi\u1ec7t, b\u1ea3o h\u00e0nh d\u00e0i, l\u1eafp \u0111\u1eb7t t\u1eadn n\u01a1i<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">K\u00eanh ph\u00e2n ph\u1ed1i<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">B\u00e1n tr\u1ef1c ti\u1ebfp cho nh\u00e0 nh\u1eadp kh\u1ea9u<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">C\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y, website, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n v\u1edbi \u00edt kh\u00e1ch<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ch\u0103m s\u00f3c sau b\u00e1n, b\u1ea3o h\u00e0nh, t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">D\u00f2ng doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Doanh thu gia c\u00f4ng theo \u0111\u01a1n, thanh to\u00e1n theo l\u00f4<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">B\u00e1n l\u1ebb thu ti\u1ec1n ngay, th\u00eam doanh thu l\u1eafp \u0111\u1eb7t v\u00e0 b\u1ea3o tr\u00ec<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Nh\u00e0 x\u01b0\u1edfng, m\u00e1y m\u00f3c, c\u00f4ng nh\u00e2n l\u00e0nh ngh\u1ec1<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Th\u00eam th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9i thi\u1ebft k\u1ebf, h\u1ec7 th\u1ed1ng tr\u01b0ng b\u00e0y<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">S\u1ea3n xu\u1ea5t theo b\u1ea3n v\u1ebd, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Th\u00eam thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, marketing, b\u00e1n h\u00e0ng, h\u1eadu m\u00e3i<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">\u0110\u1ed1i t\u00e1c ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Nh\u00e0 cung c\u1ea5p g\u1ed7, \u0111\u01a1n v\u1ecb v\u1eadn t\u1ea3i<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p3\">Th\u00eam \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ed9i l\u1eafp \u0111\u1eb7t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">C\u01a1 c\u1ea5u chi ph\u00ed<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Nguy\u00ean v\u1eadt li\u1ec7u, nh\u00e2n c\u00f4ng, kh\u1ea5u hao<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p3\">Th\u00eam chi ph\u00ed marketing, m\u1eb7t b\u1eb1ng tr\u01b0ng b\u00e0y, t\u1ed3n kho th\u00e0nh ph\u1ea9m<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\"><b>\u0110i\u1ec1u b\u1ea3ng n\u00e0y cho th\u1ea5y r\u00f5:<\/b><b><\/b><\/p>\n<p class=\"p2\">Doanh thu tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m t\u0103ng \u0111\u00e1ng k\u1ec3 v\u00ec b\u1ecf \u0111\u01b0\u1ee3c kh\u00e2u trung gian. \u0110\u00e2y l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn doanh nghi\u1ec7p mu\u1ed1n chuy\u1ec3n.<\/p>\n<p class=\"p2\">Nh\u01b0ng \u00f4 ngu\u1ed3n l\u1ef1c v\u00e0 \u00f4 ho\u1ea1t \u0111\u1ed9ng ph\u00ecnh ra r\u1ea5t nhi\u1ec1u. Doanh nghi\u1ec7p ph\u1ea3i l\u00e0m th\u00eam thi\u1ebft k\u1ebf, marketing, b\u00e1n h\u00e0ng, h\u1eadu m\u00e3i, nh\u1eefng vi\u1ec7c tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1ch h\u00e0ng n\u01b0\u1edbc ngo\u00e0i lo. \u0110\u00e2y l\u00e0 ph\u1ea7n chi ph\u00ed v\u00e0 r\u1ee7i ro m\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n<p class=\"p2\">C\u01a1 c\u1ea5u v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u0169ng \u0111\u1ed5i. M\u00f4 h\u00ecnh gia c\u00f4ng s\u1ea3n xu\u1ea5t theo \u0111\u01a1n n\u00ean t\u1ed3n kho th\u00e0nh ph\u1ea9m g\u1ea7n b\u1eb1ng 0. M\u00f4 h\u00ecnh b\u00e1n l\u1ebb ph\u1ea3i tr\u1eef h\u00e0ng \u1edf c\u1eeda h\u00e0ng v\u00e0 kho, t\u1ed3n kho t\u0103ng m\u1ea1nh, k\u00e9o theo nhu c\u1ea7u v\u1ed1n l\u01b0u \u0111\u1ed9ng t\u0103ng.<\/p>\n<p class=\"p2\"><b>B\u00e0i h\u1ecdc chung khi \u0111\u1ed5i m\u00f4 h\u00ecnh:<\/b> thay \u0111\u1ed5i \u1edf \u00f4 doanh thu lu\u00f4n k\u00e9o theo thay \u0111\u1ed5i \u1edf \u00f4 ngu\u1ed3n l\u1ef1c, ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi ph\u00ed. Doanh nghi\u1ec7p th\u1ea5t b\u1ea1i khi \u0111\u1ed5i m\u00f4 h\u00ecnh th\u01b0\u1eddng v\u00ec ch\u1ec9 chu\u1ea9n b\u1ecb cho ph\u1ea7n doanh thu t\u0103ng m\u00e0 kh\u00f4ng chu\u1ea9n b\u1ecb cho ph\u1ea7n n\u0103ng l\u1ef1c ph\u1ea3i x\u00e2y th\u00eam.<\/p>\n<p class=\"p2\">C\u00e1ch ki\u1ec3m tra tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh: \u0111i\u1ec1n c\u1ea3 hai c\u1ed9t nh\u01b0 b\u1ea3ng tr\u00ean, r\u1ed3i khoanh nh\u1eefng \u00f4 \u1edf c\u1ed9t m\u1edbi m\u00e0 doanh nghi\u1ec7p ch\u01b0a c\u00f3 n\u0103ng l\u1ef1c. M\u1ed7i \u00f4 khoanh l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian h\u1ecdc vi\u1ec7c.<\/p>\n<h2 class=\"p1\">12 lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh<\/h2>\n<p class=\"p2\">M\u1ed7i m\u00f4 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y c\u00f3 c\u01a1 ch\u1ebf doanh thu ri\u00eang, ch\u1ec9 s\u1ed1 c\u1ea7n theo d\u00f5i ri\u00eang v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ch\u1ea1y \u0111\u01b0\u1ee3c.<\/p>\n<h3 class=\"p3\">Nh\u00f3m 1: M\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng<\/h3>\n<h4 class=\"p2\"><b>1. B\u00e1n s\u1ea3n ph\u1ea9m<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Thu m\u1ed9t l\u1ea7n tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb b\u00e1n ra<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p, v\u00f2ng quay h\u00e0ng t\u1ed3n kho<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c gi\u00e1 v\u1ed1n v\u00e0 t\u1ed3n kho<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">H\u00e0ng t\u1ed3n kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb b\u00e0o m\u00f2n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">M\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 v\u1eabn ph\u1ed5 bi\u1ebfn nh\u1ea5t. \u0110i\u1ec3m c\u1ea7n ch\u00fa \u00fd l\u00e0 to\u00e0n b\u1ed9 r\u1ee7i ro t\u1ed3n kho n\u1eb1m \u1edf doanh nghi\u1ec7p.<\/p>\n<h4 class=\"p2\"><b>2. Cung c\u1ea5p d\u1ecbch v\u1ee5<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u00ednh theo gi\u1edd, theo d\u1ef1 \u00e1n, ho\u1eb7c theo g\u00f3i<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u1ef7 l\u1ec7 gi\u1edd t\u00ednh \u0111\u01b0\u1ee3c ti\u1ec1n, doanh thu tr\u00ean m\u1ed7i nh\u00e2n s\u1ef1<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u00f3 \u0111\u1ed9i ng\u0169 \u0111\u1ee7 n\u0103ng l\u1ef1c, qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u1eddi gian<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Doanh thu t\u0103ng tuy\u1ebfn t\u00ednh theo s\u1ed1 ng\u01b0\u1eddi, kh\u00f3 m\u1edf r\u1ed9ng nhanh<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ea7n n\u1eafm: m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 kh\u00f3 m\u1edf r\u1ed9ng v\u00ec mu\u1ed1n t\u0103ng doanh thu g\u1ea5p \u0111\u00f4i th\u01b0\u1eddng ph\u1ea3i t\u0103ng nh\u00e2n s\u1ef1 g\u1ea7n g\u1ea5p \u0111\u00f4i.<\/p>\n<h4 class=\"p2\"><b>3. B\u00e1n bu\u00f4n v\u00e0 ph\u00e2n ph\u1ed1i<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u00eanh l\u1ec7ch gi\u00e1 mua v\u00e0 gi\u00e1 b\u00e1n, bi\u00ean m\u1ecfng nh\u01b0ng kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">V\u00f2ng quay h\u00e0ng t\u1ed3n kho, chu k\u1ef3 ti\u1ec1n m\u1eb7t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">V\u1ed1n l\u01b0u \u0111\u1ed9ng \u0111\u1ee7 m\u1ea1nh, m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">B\u1ecb ch\u00f4n v\u1ed1n trong c\u00f4ng n\u1ee3 v\u00e0 t\u1ed3n kho<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ed1n l\u01b0u \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t. Bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng n\u00ean ch\u1ec9 c\u1ea7n chu k\u1ef3 ti\u1ec1n m\u1eb7t d\u00e0i th\u00eam v\u00e0i ng\u00e0y l\u00e0 hi\u1ec7u qu\u1ea3 s\u1ee5t r\u00f5.<\/p>\n<h4 class=\"p2\"><b>4. Nh\u01b0\u1ee3ng quy\u1ec1n<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n ban \u0111\u1ea7u c\u1ed9ng ph\u00ed \u0111\u1ecbnh k\u1ef3 theo doanh thu c\u1ee7a b\u00ean nh\u1eadn<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">S\u1ed1 \u0111i\u1ec3m nh\u01b0\u1ee3ng quy\u1ec1n, t\u1ef7 l\u1ec7 \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Quy tr\u00ecnh chu\u1ea9n h\u00f3a \u0111\u01b0\u1ee3c, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u l\u00e0m h\u1ecfng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">M\u00f4 h\u00ecnh n\u00e0y m\u1edf r\u1ed9ng nhanh m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u v\u1ed1n, nh\u01b0ng \u0111\u00e1nh \u0111\u1ed5i b\u1eb1ng vi\u1ec7c m\u1ea5t ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<h3 class=\"p3\">Nh\u00f3m 2: M\u00f4 h\u00ecnh doanh thu \u0111\u1ecbnh k\u1ef3<\/h3>\n<h4 class=\"p2\"><b>5. Thu\u00ea bao<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Kh\u00e1ch tr\u1ea3 \u0111\u1ecbnh k\u1ef3 theo th\u00e1ng ho\u1eb7c n\u0103m \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">T\u1ef7 l\u1ec7 kh\u00e1ch r\u1eddi b\u1ecf, doanh thu \u0111\u1ecbnh k\u1ef3 h\u1eb1ng th\u00e1ng, gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">S\u1ea3n ph\u1ea9m t\u1ea1o gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c, kh\u00f4ng ph\u1ea3i mua m\u1ed9t l\u1ea7n l\u00e0 xong<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cao h\u01a1n gi\u00e1 tr\u1ecb kh\u00e1ch mang l\u1ea1i<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh c\u00f3 d\u00f2ng ti\u1ec1n d\u1ec5 d\u1ef1 b\u00e1o nh\u1ea5t, n\u00ean \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Nh\u01b0ng n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng khi kh\u00e1ch \u1edf l\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 b\u00f9 chi ph\u00ed thu h\u00fat ban \u0111\u1ea7u.<\/p>\n<h4 class=\"p2\"><b>6. Freemium<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">B\u1ea3n c\u01a1 b\u1ea3n mi\u1ec5n ph\u00ed, thu ti\u1ec1n \u1edf b\u1ea3n n\u00e2ng cao<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb mi\u1ec5n ph\u00ed sang tr\u1ea3 ph\u00ed<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Chi ph\u00ed ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed ph\u1ea3i r\u1ea5t th\u1ea5p<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">G\u00e1nh chi ph\u00ed cho l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd tr\u1ea3 ti\u1ec1n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">Ch\u1ec9 kh\u1ea3 thi v\u1edbi s\u1ea3n ph\u1ea9m s\u1ed1. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng \u1edf m\u1ee9c m\u1ed9t ch\u1eef s\u1ed1 ph\u1ea7n tr\u0103m, n\u00ean c\u1ea7n l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed r\u1ea5t l\u1edbn.<\/p>\n<h4 class=\"p2\"><b>7. Cho thu\u00ea<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Thu ti\u1ec1n theo th\u1eddi gian s\u1eed d\u1ee5ng, t\u00e0i s\u1ea3n v\u1eabn thu\u1ed9c doanh nghi\u1ec7p<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u1ef7 l\u1ec7 khai th\u00e1c t\u00e0i s\u1ea3n, th\u1eddi gian ho\u00e0n v\u1ed1n tr\u00ean m\u1ed7i t\u00e0i s\u1ea3n<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">V\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u l\u1edbn, qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c b\u1ea3o tr\u00ec<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u00e0i s\u1ea3n nh\u00e0n r\u1ed7i, chi ph\u00ed b\u1ea3o tr\u00ec v\u01b0\u1ee3t d\u1ef1 ki\u1ebfn<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"p3\">Nh\u00f3m 3: M\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng<\/h3>\n<h4 class=\"p2\"><b>8. S\u00e0n giao d\u1ecbch v\u00e0 n\u1ec1n t\u1ea3ng trung gian<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Hoa h\u1ed3ng tr\u00ean m\u1ed7i giao d\u1ecbch, ph\u00ed \u0111\u0103ng tin, ph\u00ed qu\u1ea3ng c\u00e1o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch, t\u1ef7 l\u1ec7 kh\u1edbp gi\u1eefa hai ph\u00eda<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n b\u00ean n\u00e0o c\u00f3 tr\u01b0\u1edbc, ng\u01b0\u1eddi b\u00e1n hay ng\u01b0\u1eddi mua<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng t\u1ed1i thi\u1ec3u, c\u1ea3 hai ph\u00eda b\u1ecf \u0111i<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\">M\u00f4 h\u00ecnh kh\u00f3 kh\u1edfi \u0111\u1ed9ng nh\u1ea5t trong danh s\u00e1ch. N\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f3 ng\u01b0\u1eddi b\u00e1n th\u00ec ng\u01b0\u1eddi mua kh\u00f4ng \u0111\u1ebfn, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u0110a s\u1ed1 th\u1ea5t b\u1ea1i \u1edf giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<h4 class=\"p2\"><b>9. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 t\u1ef1 gi\u1eef h\u00e0ng ho\u1eb7c kh\u00f4ng gi\u1eef h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, t\u1ef7 l\u1ec7 ho\u00e0n h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed thu h\u00fat kh\u00e1ch v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng nhanh h\u01a1n bi\u00ean l\u1ee3i nhu\u1eadn<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 class=\"p2\"><b>10. Kinh t\u1ebf chia s\u1ebb<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Hoa h\u1ed3ng tr\u00ean giao d\u1ecbch gi\u1eefa ng\u01b0\u1eddi c\u00f3 t\u00e0i s\u1ea3n nh\u00e0n r\u1ed7i v\u00e0 ng\u01b0\u1eddi c\u1ea7n d\u00f9ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi cung c\u1ea5p ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u00f3 \u0111\u1ee7 m\u1eadt \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00f9ng khu v\u1ef1c<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd v\u00e0 tr\u00e1ch nhi\u1ec7m khi c\u00f3 s\u1ef1 c\u1ed1<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"p3\">Nh\u00f3m 4: M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 n\u1ed9i dung<\/h3>\n<h4 class=\"p2\"><b>11. Qu\u1ea3ng c\u00e1o v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ng\u01b0\u1eddi d\u00f9ng d\u00f9ng mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p thu ti\u1ec1n t\u1eeb b\u00ean qu\u1ea3ng c\u00e1o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">S\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng, th\u1eddi gian s\u1eed d\u1ee5ng, doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Quy m\u00f4 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 b\u00ean qu\u1ea3ng c\u00e1o quan t\u00e2m<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ng\u00e0y c\u00e0ng ch\u1eb7t<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\"><b>L\u01b0u \u00fd ph\u00e1p l\u00fd t\u1ea1i Vi\u1ec7t Nam:<\/b> Lu\u1eadt B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 01\/01\/2026 \u0111\u1eb7t ra y\u00eau c\u1ea7u ch\u1eb7t ch\u1ebd h\u01a1n v\u1ec1 vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i c\u01a1 s\u1edf ph\u00e1p l\u00fd c\u1ee7a vi\u1ec7c x\u1eed l\u00fd d\u1eef li\u1ec7u tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n<h4 class=\"p2\"><b>12. Kinh t\u1ebf s\u00e1ng t\u1ea1o<\/b><b><\/b><\/h4>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">C\u01a1 ch\u1ebf doanh thu<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p4\">K\u1ebft h\u1ee3p nhi\u1ec1u ngu\u1ed3n: t\u00e0i tr\u1ee3, b\u00e1n s\u1ea3n ph\u1ea9m ri\u00eang, ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u1ea3 ph\u00ed, chia s\u1ebb doanh thu t\u1eeb n\u1ec1n t\u1ea3ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ch\u1ec9 s\u1ed1 then ch\u1ed1t<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi theo d\u00f5i tr\u1edf th\u00e0nh ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">\u0110i\u1ec1u ki\u1ec7n ch\u1ea1y \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\">X\u00e2y \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1n gi\u1ea3 trung th\u00e0nh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">R\u1ee7i ro ch\u00ednh<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p4\">Ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"p1\">Kinh t\u1ebf \u0111\u01a1n v\u1ecb theo nh\u00f3m m\u00f4 h\u00ecnh<\/h2>\n<p class=\"p2\">Kinh t\u1ebf \u0111\u01a1n v\u1ecb l\u00e0 vi\u1ec7c t\u00ednh l\u00e3i l\u1ed7 tr\u00ean m\u1ed9t \u0111\u01a1n v\u1ecb, v\u00ed d\u1ee5 m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t \u0111\u01a1n h\u00e0ng. \u0110\u00e2y l\u00e0 ph\u00e9p ki\u1ec3m tra nhanh xem m\u00f4 h\u00ecnh c\u00f3 b\u1ec1n kh\u00f4ng.<\/p>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Nh\u00f3m m\u00f4 h\u00ecnh<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">\u0110\u01a1n v\u1ecb t\u00ednh<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">C\u00f4ng th\u1ee9c ki\u1ec3m tra<\/p>\n<\/td>\n<td class=\"td4\" valign=\"top\">\n<p class=\"p4\">Ng\u01b0\u1ee1ng tham kh\u1ea3o<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">B\u00e1n s\u1ea3n ph\u1ea9m<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">M\u1ed9t \u0111\u01a1n h\u00e0ng<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">Gi\u00e1 b\u00e1n tr\u1eeb gi\u00e1 v\u1ed1n tr\u1eeb chi ph\u00ed b\u00e1n h\u00e0ng ph\u00e2n b\u1ed5<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">Ph\u1ea3i d\u01b0\u01a1ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">Thu\u00ea bao<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">M\u1ed9t kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng chia chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng<\/p>\n<\/td>\n<td class=\"td5\" valign=\"top\">\n<p class=\"p4\">T\u1eeb 3 l\u1ea7n tr\u1edf l\u00ean<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">M\u1ed9t \u0111\u01a1n h\u00e0ng<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh nh\u00e2n bi\u00ean g\u1ed9p tr\u1eeb chi ph\u00ed thu h\u00fat v\u00e0 giao h\u00e0ng<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">Ph\u1ea3i d\u01b0\u01a1ng sau khi tr\u1eeb ho\u00e0n h\u00e0ng<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p4\">N\u1ec1n t\u1ea3ng<\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p4\">M\u1ed9t giao d\u1ecbch<\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p4\">Hoa h\u1ed3ng tr\u1eeb chi ph\u00ed ph\u1ee5c v\u1ee5 giao d\u1ecbch<\/p>\n<\/td>\n<td class=\"td7\" valign=\"top\">\n<p class=\"p4\">Ph\u1ea3i d\u01b0\u01a1ng \u1edf quy m\u00f4 m\u1ee5c ti\u00eau<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">D\u1ecbch v\u1ee5<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">M\u1ed9t d\u1ef1 \u00e1n<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">Doanh thu tr\u1eeb chi ph\u00ed nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp tr\u1eeb chi ph\u00ed qu\u1ea3n l\u00fd ph\u00e2n b\u1ed5<\/p>\n<\/td>\n<td class=\"td6\" valign=\"top\">\n<p class=\"p4\">Bi\u00ean \u0111\u00f3ng g\u00f3p tr\u00ean 30%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p2\"><b>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/b> \u01b0\u1edbc l\u01b0\u1ee3ng b\u1eb1ng doanh thu trung b\u00ecnh m\u1ed7i th\u00e1ng nh\u00e2n bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p chia cho t\u1ef7 l\u1ec7 kh\u00e1ch r\u1eddi b\u1ecf h\u1eb1ng th\u00e1ng.<\/p>\n<p class=\"p2\">V\u00ed d\u1ee5: kh\u00e1ch tr\u1ea3 1 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng, bi\u00ean g\u1ed9p 70%, t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf 5% m\u1ed7i th\u00e1ng. Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi b\u1eb1ng 1 tri\u1ec7u nh\u00e2n 70% chia 5%, t\u1ee9c 14 tri\u1ec7u \u0111\u1ed3ng. N\u1ebfu chi ph\u00ed \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng l\u00e0 6 tri\u1ec7u th\u00ec t\u1ef7 l\u1ec7 l\u00e0 2,3 l\u1ea7n, d\u01b0\u1edbi ng\u01b0\u1ee1ng 3 l\u1ea7n, m\u00f4 h\u00ecnh ch\u01b0a \u0111\u1ee7 b\u1ec1n.<\/p>\n<p class=\"p2\">\u0110\u00e2y l\u00e0 ph\u00e9p t\u00ednh n\u00ean l\u00e0m tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng, kh\u00f4ng ph\u1ea3i sau.<\/p>\n<h2 class=\"p1\">N\u0103m b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh<\/h2>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p2\">B\u01b0\u1edbc<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p2\">Vi\u1ec7c l\u00e0m<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p2\">S\u1ea3n ph\u1ea9m<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">1<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi th\u1eadt<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Danh s\u00e1ch v\u1ea5n \u0111\u1ec1 x\u1ebfp theo m\u1ee9c \u0111\u1ed9 c\u1ea5p thi\u1ebft<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">2<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">\u0110i\u1ec1n khung Business Model Canvas b\u1ea3n \u0111\u1ea7u ti\u00ean<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">M\u1ed9t trang canvas<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p2\">3<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p2\">T\u00ednh kinh t\u1ebf \u0111\u01a1n v\u1ecb theo gi\u1ea3 \u0111\u1ecbnh<\/p>\n<\/td>\n<td class=\"td3\" valign=\"top\">\n<p class=\"p2\">B\u1ea3ng t\u00ednh c\u00f3 n\u00eau r\u00f5 c\u00e1c gi\u1ea3 \u0111\u1ecbnh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">4<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Ki\u1ec3m ch\u1ee9ng c\u00e1c gi\u1ea3 \u0111\u1ecbnh r\u1ee7i ro nh\u1ea5t b\u1eb1ng th\u1eed nghi\u1ec7m nh\u1ecf<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">K\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">5<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">\u0110i\u1ec1u ch\u1ec9nh canvas theo k\u1ebft qu\u1ea3, r\u1ed3i m\u1edbi m\u1edf r\u1ed9ng<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Canvas b\u1ea3n ch\u1ec9nh s\u1eeda<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p3\"><b>B\u01b0\u1edbc 4 l\u00e0 b\u01b0\u1edbc hay b\u1ecb b\u1ecf qua nh\u1ea5t.<\/b> C\u00e1ch l\u00e0m: nh\u00ecn v\u00e0o canvas, ch\u1ecdn ra gi\u1ea3 \u0111\u1ecbnh m\u00e0 n\u1ebfu sai th\u00ec to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh s\u1ee5p, r\u1ed3i t\u00ecm c\u00e1ch ki\u1ec3m ch\u1ee9ng gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t. Th\u01b0\u1eddng \u0111\u00f3 l\u00e0 gi\u1ea3 \u0111\u1ecbnh v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 tr\u1ea3 ti\u1ec1n cho v\u1ea5n \u0111\u1ec1 n\u00e0y hay kh\u00f4ng.<\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:78c6e04d-2b5d-4ea9-91aa-65a8ac6d3aee-39\" data-testid=\"conversation-turn-62\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"52b73ccf-647a-4084-9c03-5b55d523fcd6\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<figure id=\"attachment_15610\" aria-describedby=\"caption-attachment-15610\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-15610\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/5-buoc-xay-dung-mo-hinh-kinh-doanh.jpg\" alt=\"5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/5-buoc-xay-dung-mo-hinh-kinh-doanh.jpg 2000w, https:\/\/arito.vn\/wp-content\/uploads\/2024\/09\/5-buoc-xay-dung-mo-hinh-kinh-doanh-18x9.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-15610\" class=\"wp-caption-text\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh<\/figcaption><\/figure>\n<h2 class=\"p1\">D\u1ea5u hi\u1ec7u m\u00f4 h\u00ecnh kinh doanh \u0111ang h\u1ecfng<\/h2>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p2\">D\u1ea5u hi\u1ec7u<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p2\">\u00dd ngh\u0129a<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Doanh thu t\u0103ng nh\u01b0ng l\u1ee3i nhu\u1eadn kh\u00f4ng t\u0103ng theo<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i t\u0103ng c\u00f9ng t\u1ed1c \u0111\u1ed9, m\u00f4 h\u00ecnh kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf quy m\u00f4<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u0103ng \u0111\u1ec1u qua c\u00e1c qu\u00fd<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a ho\u1eb7c c\u1ea1nh tranh gi\u00e1 thu h\u00fat kh\u00e1ch<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">T\u1ef7 l\u1ec7 kh\u00e1ch r\u1eddi b\u1ecf t\u0103ng<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Gi\u00e1 tr\u1ecb cung c\u1ea5p kh\u00f4ng c\u00f2n \u0111\u00fang v\u1edbi nhu c\u1ea7u<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Ph\u1ee5 thu\u1ed9c m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t k\u00eanh tr\u00ean 30% doanh thu<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">R\u1ee7i ro t\u1eadp trung, m\u1ea5t m\u1ed9t m\u1eaft x\u00edch l\u00e0 s\u1ee5p<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p gi\u1ea3m nhi\u1ec1u k\u1ef3 li\u00ean ti\u1ebfp<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">M\u1ea5t l\u1ee3i th\u1ebf c\u1ea1nh tranh ho\u1eb7c gi\u00e1 v\u1ed1n ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Ph\u1ea3i li\u00ean t\u1ee5c khuy\u1ebfn m\u00e3i m\u1edbi b\u00e1n \u0111\u01b0\u1ee3c<\/p>\n<\/td>\n<td class=\"td2\" valign=\"top\">\n<p class=\"p2\">Gi\u00e1 tr\u1ecb cung c\u1ea5p kh\u00f4ng \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u1edf gi\u00e1 g\u1ed1c<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p3\">D\u1ea5u hi\u1ec7u th\u1ee9 t\u01b0 \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam l\u00e0m gia c\u00f4ng xu\u1ea5t kh\u1ea9u, n\u01a1i t\u1ef7 tr\u1ecdng m\u1ed9t kh\u00e1ch h\u00e0ng chi\u1ebfm tr\u00ean n\u1eeda doanh thu l\u00e0 chuy\u1ec7n th\u01b0\u1eddng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p c\u00e2n nh\u1eafc chuy\u1ec3n sang m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u ri\u00eang nh\u01b0 v\u00ed d\u1ee5 \u1edf ph\u1ea7n tr\u00ean.<\/p>\n<h2 class=\"p4\">H\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh kinh doanh<\/h2>\n<p class=\"p3\">\u0110\u1ed5i m\u00f4 h\u00ecnh kinh doanh k\u00e9o theo \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh, v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb th\u01b0\u1eddng l\u00e0 n\u00fat th\u1eaft.<\/p>\n<p class=\"p3\">V\u00ed d\u1ee5 doanh nghi\u1ec7p gia c\u00f4ng chuy\u1ec3n sang b\u00e1n l\u1ebb th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ea7n th\u00eam nh\u1eefng th\u1ee9 m\u00e0 h\u1ec7 th\u1ed1ng c\u0169 kh\u00f4ng c\u00f3: qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh b\u00e1n, qu\u1ea3n l\u00fd t\u1ed3n kho th\u00e0nh ph\u1ea9m \u1edf nhi\u1ec1u \u0111i\u1ec3m, theo d\u00f5i c\u00f4ng n\u1ee3 v\u1edbi nhi\u1ec1u kh\u00e1ch nh\u1ecf thay v\u00ec v\u00e0i kh\u00e1ch l\u1edbn, t\u00ednh gi\u00e1 th\u00e0nh theo m\u00e3 s\u1ea3n ph\u1ea9m thay v\u00ec theo \u0111\u01a1n gia c\u00f4ng.<\/p>\n<p class=\"p3\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/phan-mem-quan-ly-doanh-nghiep-arito\/\">Arito ERP<\/a><\/span> h\u1ed7 tr\u1ee3 c\u00e1c m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n d\u1eef li\u1ec7u:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/phan-mem-quan-ly-ban-hang-arito\/\">B\u00e1n h\u00e0ng<\/a><\/span> nhi\u1ec1u k\u00eanh, nhi\u1ec1u b\u1ea3ng gi\u00e1 theo nh\u00f3m kh\u00e1ch h\u00e0ng<\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/quan-ly-kho\/\">Qu\u1ea3n l\u00fd kho<\/a><\/span> nhi\u1ec1u \u0111i\u1ec3m, theo d\u00f5i t\u1ed3n kho theo t\u1eebng v\u1ecb tr\u00ed<\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/quan-ly-san-xuat\/\">S\u1ea3n xu\u1ea5t<\/a><\/span> v\u00e0 t\u00ednh gi\u00e1 th\u00e0nh theo \u0111\u01a1n h\u00e0ng ho\u1eb7c theo m\u00e3 s\u1ea3n ph\u1ea9m<\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/quan-ly-khach-hang-crm\/\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/span> ph\u1ee5c v\u1ee5 m\u00f4 h\u00ecnh c\u00f3 nhi\u1ec1u kh\u00e1ch nh\u1ecf<\/li>\n<li class=\"li2\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/quan-ly-xuat-nhap-khau-exim\/\">Xu\u1ea5t nh\u1eadp kh\u1ea9u<\/a><\/span> cho doanh nghi\u1ec7p gi\u1eef song song c\u1ea3 hai m\u00f4 h\u00ecnh<\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/quan-ly-tai-chinh-ke-toan\/\">T\u00e0i ch\u00ednh k\u1ebf to\u00e1n<\/a><\/span> ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 theo t\u1eebng k\u00eanh v\u00e0 t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<p class=\"p3\">\u0110i\u1ec3m cu\u1ed1i quan tr\u1ecdng khi doanh nghi\u1ec7p ch\u1ea1y hai m\u00f4 h\u00ecnh song song trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i: c\u1ea7n \u0111o \u0111\u01b0\u1ee3c m\u1ea3ng n\u00e0o th\u1ef1c s\u1ef1 c\u00f3 l\u00e3i, v\u00e0 vi\u1ec7c n\u00e0y ch\u1ec9 l\u00e0m \u0111\u01b0\u1ee3c khi chi ph\u00ed \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u00fang theo t\u1eebng m\u1ea3ng.<\/p>\n<p class=\"p3\"><span class=\"s1\"><a href=\"https:\/\/arito.vn\/yeu-cau-demo\/\">\u0110\u0103ng k\u00fd demo<\/a><\/span> \u0111\u1ec3 trao \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<h2 class=\"p4\">C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3 class=\"p3\"><b>M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/b><\/h3>\n<p class=\"p3\">L\u00e0 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra gi\u00e1 tr\u1ecb, chuy\u1ec3n gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 thu ti\u1ec1n v\u1ec1. N\u00f3 kh\u00e1c v\u1edbi \u00fd t\u01b0\u1edfng kinh doanh, kh\u00e1c v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3 class=\"p3\"><b>Business Model Canvas l\u00e0 g\u00ec?<\/b><\/h3>\n<p class=\"p3\">L\u00e0 khung m\u00f4 t\u1ea3 m\u00f4 h\u00ecnh kinh doanh tr\u00ean m\u1ed9t trang gi\u1ea5y v\u1edbi 9 th\u00e0nh ph\u1ea7n, do Alexander Osterwalder x\u00e2y d\u1ef1ng. Ch\u00edn th\u00e0nh ph\u1ea7n g\u1ed3m ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb cung c\u1ea5p, k\u00eanh ph\u00e2n ph\u1ed1i, quan h\u1ec7 kh\u00e1ch h\u00e0ng, d\u00f2ng doanh thu, ngu\u1ed3n l\u1ef1c ch\u00ednh, ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, \u0111\u1ed1i t\u00e1c ch\u00ednh v\u00e0 c\u01a1 c\u1ea5u chi ph\u00ed.<\/p>\n<h3 class=\"p3\"><b>C\u00f3 bao nhi\u00eau lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh?<\/b><\/h3>\n<p class=\"p3\">Kh\u00f4ng c\u00f3 con s\u1ed1 c\u1ed1 \u0111\u1ecbnh v\u00ec c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi nhau. B\u00e0i n\u00e0y ph\u00e2n th\u00e0nh 12 lo\u1ea1i theo 4 nh\u00f3m: m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, m\u00f4 h\u00ecnh doanh thu \u0111\u1ecbnh k\u1ef3, m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng, v\u00e0 m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u1eb7c n\u1ed9i dung.<\/p>\n<h3 class=\"p3\"><b>M\u00f4 h\u00ecnh kinh doanh kh\u00e1c g\u00ec k\u1ebf ho\u1ea1ch kinh doanh?<\/b><\/h3>\n<p class=\"p3\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 c\u1ea5u tr\u00fac m\u00f4 t\u1ea3 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o v\u00e0 thu gi\u00e1 tr\u1ecb. K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 t\u00e0i li\u1ec7u chi ti\u1ebft v\u1ec1 m\u1ee5c ti\u00eau, d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh v\u00e0 c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai. M\u00f4 h\u00ecnh l\u00e0 c\u00e1i n\u1ec1n, k\u1ebf ho\u1ea1ch l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n \u0111\u00f3.<\/p>\n<h3 class=\"p3\"><b>Doanh nghi\u1ec7p c\u00f3 n\u00ean \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh kh\u00f4ng?<\/b><\/h3>\n<p class=\"p3\">N\u00ean xem x\u00e9t khi xu\u1ea5t hi\u1ec7n c\u00e1c d\u1ea5u hi\u1ec7u nh\u01b0 bi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m nhi\u1ec1u k\u1ef3 li\u00ean ti\u1ebfp, ph\u1ee5 thu\u1ed9c qu\u00e1 l\u1edbn v\u00e0o m\u1ed9t kh\u00e1ch h\u00e0ng, ho\u1eb7c chi ph\u00ed thu h\u00fat kh\u00e1ch t\u0103ng \u0111\u1ec1u. Nh\u01b0ng c\u1ea7n l\u01b0u \u00fd m\u1ecdi thay \u0111\u1ed5i \u1edf ph\u1ea7n doanh thu \u0111\u1ec1u k\u00e9o theo y\u00eau c\u1ea7u v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 chi ph\u00ed m\u1edbi.<\/p>\n<h3 class=\"p3\"><b>Kinh t\u1ebf \u0111\u01a1n v\u1ecb l\u00e0 g\u00ec v\u00e0 v\u00ec sao quan tr\u1ecdng?<\/b><\/h3>\n<p class=\"p3\">L\u00e0 vi\u1ec7c t\u00ednh l\u00e3i l\u1ed7 tr\u00ean m\u1ed9t \u0111\u01a1n v\u1ecb nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t \u0111\u01a1n h\u00e0ng. N\u00f3 cho bi\u1ebft m\u00f4 h\u00ecnh c\u00f3 b\u1ec1n kh\u00f4ng tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng. M\u00f4 h\u00ecnh l\u1ed7 tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb th\u00ec c\u00e0ng m\u1edf r\u1ed9ng c\u00e0ng l\u1ed7 nhi\u1ec1u.<\/p>\n<h3 class=\"p3\"><b>M\u00f4 h\u00ecnh n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p nh\u1ecf?<\/b><\/h3>\n<p class=\"p3\">Ph\u1ee5 thu\u1ed9c ngu\u1ed3n l\u1ef1c v\u00e0 th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng c\u00f3 \u0111\u00e1p \u00e1n chung. Nh\u01b0ng doanh nghi\u1ec7p nh\u1ecf n\u00ean tr\u00e1nh m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng v\u00ec m\u00f4 h\u00ecnh n\u00e0y c\u1ea7n kh\u1ed1i l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn \u1edf c\u1ea3 hai ph\u00eda m\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c, v\u00e0 giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ed9ng \u0111\u1ed1t r\u1ea5t nhi\u1ec1u v\u1ed1n.<\/p>\n<h2 class=\"p4\">T\u1ed5ng k\u1ebft<\/h2>\n<p class=\"p3\">M\u00f4 h\u00ecnh kinh doanh tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi: t\u1ea1o gi\u00e1 tr\u1ecb g\u00ec cho ai, chuy\u1ec3n \u0111\u1ebfn h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o, thu ti\u1ec1n ra sao.<\/p>\n<p class=\"p3\">Ba vi\u1ec7c n\u00ean l\u00e0m khi r\u00e0 so\u00e1t ho\u1eb7c x\u00e2y m\u00f4 h\u00ecnh:<\/p>\n<p class=\"p3\">\u0110i\u1ec1n \u0111\u1ea7y khung Business Model Canvas theo th\u1ee9 t\u1ef1 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, \u0111\u1eebng b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103ng l\u1ef1c s\u1eb5n c\u00f3.<\/p>\n<p class=\"p3\">T\u00ednh kinh t\u1ebf \u0111\u01a1n v\u1ecb tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng. M\u00f4 h\u00ecnh l\u1ed7 tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng th\u00ec m\u1edf r\u1ed9ng ch\u1ec9 l\u00e0m l\u1ed7 nhanh h\u01a1n.<\/p>\n<p class=\"p3\">Khi c\u00e2n nh\u1eafc \u0111\u1ed5i m\u00f4 h\u00ecnh, \u0111i\u1ec1n c\u1ea3 hai c\u1ed9t c\u0169 v\u00e0 m\u1edbi r\u1ed3i khoanh nh\u1eefng \u00f4 \u1edf c\u1ed9t m\u1edbi m\u00e0 doanh nghi\u1ec7p ch\u01b0a c\u00f3 n\u0103ng l\u1ef1c. \u0110\u00f3 m\u1edbi l\u00e0 chi ph\u00ed th\u1eadt c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p class=\"p3\">N\u1ed9i dung mang t\u00ednh tham kh\u1ea3o, v\u00ed d\u1ee5 trong b\u00e0i l\u00e0 minh h\u1ecda. C\u1ea7n trao \u0111\u1ed5i v\u1ec1 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, <a href=\"https:\/\/arito.vn\/thong-tin-lien-he\/\"><span class=\"s1\">li\u00ean h\u1ec7 v\u1edbi Arito<\/span><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, c\u0169ng kh\u00f4ng ph\u1ea3i k\u1ebf ho\u1ea1ch kinh doanh. N\u00f3 l\u00e0 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb, chuy\u1ec3n gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u00e0 thu ti\u1ec1n v\u1ec1. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch khung ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, 12 lo\u1ea1i m\u00f4 h\u00ecnh k\u00e8m [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,1],"tags":[331],"class_list":["post-13389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-dieu-hanh","category-tin-tuc","tag-mo-hinh-kinh-doanh"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/13389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/comments?post=13389"}],"version-history":[{"count":9,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/13389\/revisions"}],"predecessor-version":[{"id":23257,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/13389\/revisions\/23257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media\/15606"}],"wp:attachment":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media?parent=13389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/categories?post=13389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/tags?post=13389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}