{"id":13372,"date":"2024-09-02T09:17:31","date_gmt":"2024-09-02T02:17:31","guid":{"rendered":"https:\/\/arito.vn\/?p=13372"},"modified":"2025-08-26T11:59:16","modified_gmt":"2025-08-26T04:59:16","slug":"nha-phan-phoi-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/nha-phan-phoi-la-gi\/","title":{"rendered":"Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? Kh\u00e1c g\u00ec v\u1edbi \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n 2025"},"content":{"rendered":"
Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t m\u1eaft x\u00edch quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng, gi\u00fap s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn \u0111\u01b0\u1ee3c tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn nh\u00e0 ph\u00e2n ph\u1ed1i v\u1edbi \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i, trong khi th\u1ef1c t\u1ebf hai m\u00f4 h\u00ecnh n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t.<\/span><\/p>\n Trong b\u1ed1i c\u1ea3nh n\u0103m 2025, khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00ean ng\u00f4i, vi\u1ec7c hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i s\u1ebd gi\u00fap doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn h\u01a1n.<\/span><\/p>\n Nh\u00e0 ph\u00e2n ph\u1ed1i (Distributor) l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p trung gian trong chu\u1ed7i cung \u1ee9ng, c\u00f3 ch\u1ee9c n\u0103ng mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, sau \u0111\u00f3 ph\u00e2n ph\u1ed1i l\u1ea1i cho c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd th\u01b0\u1eddng n\u1eafm vai tr\u00f2 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u01b0u th\u00f4ng r\u1ed9ng r\u00e3i v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t s\u1ebd kh\u00f4ng tr\u1ef1c ti\u1ebfp b\u00e1n cho t\u1eebng c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf. Thay v\u00e0o \u0111\u00f3, h\u1ecd k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n t\u1ea1i t\u1eebng khu v\u1ef1c. Nh\u00e0 ph\u00e2n ph\u1ed1i n\u00e0y mua h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t, l\u01b0u kho, v\u00e0 sau \u0111\u00f3 cung \u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, si\u00eau th\u1ecb ho\u1eb7c qu\u00e1n \u0103n trong khu v\u1ef1c \u0111\u00f3.<\/span><\/p>\n Ph\u00e2n bi\u1ec7t nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i<\/b><\/p>\n Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa <\/span>nh\u00e0 ph\u00e2n ph\u1ed1i<\/b> v\u00e0 <\/span>\u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i<\/b>, nh\u01b0ng hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t:<\/span><\/p>\n Nh\u00e0 ph\u00e2n ph\u1ed1i gi\u1eef v\u1ecb tr\u00ed trung gian quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n \u0111\u01a1n thu\u1ea7n, h\u1ecd c\u00f2n th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n Nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb trung gian th\u01b0\u01a1ng m\u1ea1i, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng minh b\u1ea1ch, h\u1ee3p ph\u00e1p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 tin c\u1eady v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh.<\/span><\/p>\n Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i kh\u00e1c nhau t\u00f9y theo s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t. M\u1ed7i h\u00ecnh th\u1ee9c c\u00f3 \u01b0u – nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 v\u00e0 \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n Nh\u01b0 v\u1eady, vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/span><\/p>\n Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 m\u00e0 c\u00f2n duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o d\u00f2ng ch\u1ea3y h\u00e0ng h\u00f3a \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m quan tr\u1ecdng khi doanh nghi\u1ec7p mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i:<\/span><\/p>\n Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng b\u1ed9 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u1ef1a ch\u1ecdn, trong \u0111\u00f3 t\u1eadp trung v\u00e0o:<\/span><\/p>\n Tr\u01b0\u1edbc khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/span><\/p>\n \u0110\u1ec3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd khoa h\u1ecdc, t\u1eeb kh\u00e2u nh\u1eadp h\u00e0ng \u0111\u1ebfn b\u00e1n h\u00e0ng, nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed, h\u1ea1n ch\u1ebf r\u1ee7i ro v\u00e0 n\u00e2ng cao l\u1ee3i nhu\u1eadn. C\u00e1c b\u01b0\u1edbc quan tr\u1ecdng bao g\u1ed3m:<\/span><\/p>\n M\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i th\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau. N\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd r\u00f5 r\u00e0ng, r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn sai l\u1ec7ch gi\u00e1, thi\u1ebfu minh b\u1ea1ch trong thanh to\u00e1n ho\u1eb7c ch\u1eadm tr\u1ec5 giao h\u00e0ng.<\/span><\/p>\n Kho b\u00e3i l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u1ea3o qu\u1ea3n t\u1ed1t v\u00e0 lu\u00e2n chuy\u1ec3n nhanh ch\u00f3ng.<\/span><\/p>\n M\u1ed7i ng\u00e0y, nh\u00e0 ph\u00e2n ph\u1ed1i ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u \u0111\u01a1n h\u00e0ng t\u1eeb \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 b\u00e1n l\u1ebb. N\u1ebfu kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, vi\u1ec7c sai s\u00f3t trong giao nh\u1eadn l\u00e0 kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/span><\/p>\n C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 k\u00edch c\u1ea7u, nh\u01b0ng c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c trong vi\u1ec7c qu\u1ea3n l\u00fd chi ph\u00ed.<\/span><\/p>\n Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i l\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/span><\/p>\n1. Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec?<\/b><\/h2>\n
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\n Ti\u00eau ch\u00ed<\/b><\/td>\n Nh\u00e0 ph\u00e2n ph\u1ed1i<\/b><\/td>\n \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i<\/b><\/td>\n<\/tr>\n \n T\u01b0 c\u00e1ch ph\u00e1p l\u00fd<\/b><\/td>\n Th\u01b0\u1eddng l\u00e0 doanh nghi\u1ec7p \u0111\u1ed9c l\u1eadp, k\u00fd h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t<\/span><\/td>\n C\u00f3 th\u1ec3 l\u00e0 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c, k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t<\/span><\/td>\n<\/tr>\n \n C\u00e1ch th\u1ee9c s\u1edf h\u1eefu h\u00e0ng h\u00f3a<\/b><\/td>\n Mua \u0111\u1ee9t s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t, ch\u1ecbu r\u1ee7i ro t\u1ed3n kho<\/span><\/td>\n Kh\u00f4ng s\u1edf h\u1eefu h\u00e0ng h\u00f3a, b\u00e1n h\u1ed9 v\u00e0 h\u01b0\u1edfng hoa h\u1ed3ng\/chi\u1ebft kh\u1ea5u<\/span><\/td>\n<\/tr>\n \n Kh\u00e1ch h\u00e0ng ch\u00ednh<\/b><\/td>\n Cung c\u1ea5p cho \u0111\u1ea1i l\u00fd, nh\u00e0 b\u00e1n l\u1ebb, si\u00eau th\u1ecb, \u0111\u00f4i khi tr\u1ef1c ti\u1ebfp b\u00e1n l\u1ebb<\/span><\/td>\n B\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng ho\u1eb7c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb<\/span><\/td>\n<\/tr>\n \n Quy\u1ec1n quy\u1ebft \u0111\u1ecbnh gi\u00e1<\/b><\/td>\n C\u00f3 quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1 b\u00e1n v\u00e0 ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i<\/span><\/td>\n B\u00e1n theo gi\u00e1 v\u00e0 ch\u00ednh s\u00e1ch m\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0a ra<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n 2. Vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i<\/b><\/h2>\n
2.1. Vai tr\u00f2 trong chu\u1ed7i cung \u1ee9ng<\/b><\/h3>\n
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2.2. Ch\u1ee9c n\u0103ng th\u01b0\u01a1ng m\u1ea1i<\/b><\/h3>\n
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2.3. Ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3<\/b><\/h3>\n
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3. \u0110\u1eb7c \u0111i\u1ec3m ph\u00e1p l\u00fd c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i<\/b><\/h2>\n
3.1. T\u01b0 c\u00e1ch ph\u00e1p nh\u00e2n v\u00e0 h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i<\/b><\/h3>\n
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3.2. Ngh\u0129a v\u1ee5 ph\u00e1p l\u00fd: h\u00f3a \u0111\u01a1n, thu\u1ebf, gi\u1ea5y ph\u00e9p<\/b><\/h3>\n
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3.3. B\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7<\/b><\/h3>\n
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4. C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n
4.1. Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/b><\/h3>\n
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4.2. Ph\u00e2n ph\u1ed1i song song<\/b><\/h3>\n
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4.3. Ph\u00e2n ph\u1ed1i theo khu v\u1ef1c<\/b><\/h3>\n
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4.4. Ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn k\u1ebft h\u1ee3p (Omnichannel)<\/b><\/h3>\n
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5. Kinh nghi\u1ec7m \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u00e0 ph\u00e2n ph\u1ed1i<\/b><\/h2>\n
5.1. \u0110\u1eb7t ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng<\/b><\/h3>\n
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5.2. T\u00ecm hi\u1ec3u v\u00e0 x\u00e1c minh th\u00f4ng tin<\/b><\/h3>\n
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5.3. Xem x\u00e9t h\u1ee3p \u0111\u1ed3ng v\u00e0 \u0111i\u1ec1u kho\u1ea3n ph\u00e2n ph\u1ed1i<\/b><\/h3>\n
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5.4. Thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf gi\u00e1m s\u00e1t v\u00e0 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i<\/b><\/h3>\n
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6. Quy tr\u00ecnh qu\u1ea3n l\u00fd d\u00e0nh cho nh\u00e0 ph\u00e2n ph\u1ed1i<\/b><\/h2>\n
6.1. Qu\u1ea3n l\u00fd nh\u00e0 cung c\u1ea5p<\/b><\/h3>\n
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6.2. Qu\u1ea3n l\u00fd kho h\u00e0ng<\/b><\/h3>\n
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6.3. Qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng<\/b><\/h3>\n
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6.4. Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1<\/b><\/h3>\n
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6.5. Qu\u1ea3n l\u00fd doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/b><\/h3>\n
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