{"id":13243,"date":"2024-08-25T22:59:49","date_gmt":"2024-08-25T15:59:49","guid":{"rendered":"https:\/\/arito.vn\/?p=13243"},"modified":"2025-06-16T16:41:51","modified_gmt":"2025-06-16T09:41:51","slug":"quan-tri-doanh-nghiep-la","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/quan-tri-doanh-nghiep-la\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p"},"content":{"rendered":"

Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. C\u00f9ng Arito<\/a><\/strong> t\u00ecm hi\u1ec3u ngay v\u1ec1 kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/a><\/strong> l\u00e0 g\u00ec, c\u00e1c ch\u1ee9c n\u0103ng v\u00e0 nguy\u00ean t\u1eafc thi\u1ebft y\u1ebfu l\u00e0m n\u00ean m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o qu\u1ea3n tr\u1ecb gi\u1ecfi?\u00a0<\/span><\/p>\n

Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/b><\/h2>\n

Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p (Business Management) l\u00e0 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c, \u0111i\u1ec1u h\u00e0nh v\u00e0 ki\u1ec3m so\u00e1t m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 bao tr\u00f9m nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau m\u00e0 c\u00f2n li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"qu\u1ea3n<\/p>\n

C\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p bao g\u1ed3m:<\/span><\/p>\n

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  • L\u1eadp k\u1ebf ho\u1ea1ch (Planning):<\/b> \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3. L\u1eadp k\u1ebf ho\u1ea1ch y\u00eau c\u1ea7u xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, t\u00e0i ch\u00ednh v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3.<\/span><\/li>\n
  • T\u1ed5 ch\u1ee9c (Organizing):<\/b> Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p cho c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, t\u00e0i s\u1ea3n v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c.<\/span><\/li>\n
  • \u0110i\u1ec1u h\u00e0nh (Leading):<\/b> \u0110i\u1ec1u h\u00e0nh l\u00e0 vi\u1ec7c th\u00fac \u0111\u1ea9y, \u0111\u1ed9ng vi\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean nh\u1eb1m \u0111\u1ea3m b\u1ea3o h\u1ecd ho\u00e0n th\u00e0nh t\u1ed1t c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao.<\/span><\/li>\n
  • Ki\u1ec3m so\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 (Controlling):<\/b> \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng v\u00e0 gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p, so s\u00e1nh v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/li>\n
  • Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh (Financial Management):<\/b> Qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m l\u1eadp ng\u00e2n s\u00e1ch, qu\u1ea3n l\u00fd ti\u1ec1n m\u1eb7t, v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh cho doanh nghi\u1ec7p.<\/span><\/li>\n
  • Qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n (Project Management):<\/b> Khi doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p bao g\u1ed3m vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, \u0111i\u1ec1u h\u00e0nh v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n n\u00e0y.<\/span><\/li>\n<\/ul>\n

    Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c then ch\u1ed1t trong qu\u1ea3n l\u00fd t\u1ed5 ch\u1ee9c, g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 4.0 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00e0ng ph\u1ea3i linh ho\u1ea1t v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1eddi \u0111\u1ea1i.<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/b><\/h2>\n

    Enron, m\u1ed9t trong nh\u1eefng c\u00f4ng ty n\u0103ng l\u01b0\u1ee3ng l\u1edbn nh\u1ea5t t\u1ea1i M\u1ef9, \u0111\u00e3 s\u1ee5p \u0111\u1ed5 do nh\u1eefng sai l\u1ea7m nghi\u00eam tr\u1ecdng trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a Enron \u0111\u00e3 t\u1eeb b\u1ecf nhi\u1ec1u quy t\u1eafc qu\u1ea3n l\u00fd c\u01a1 b\u1ea3n, cho ph\u00e9p Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO) Andrew Fastow tham gia v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c t\u01b0 nh\u00e2n v\u00e0 \u0111\u1ed9c l\u1eadp \u0111\u1ec3 kinh doanh v\u1edbi Enron.<\/span><\/p>\n

    Nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 che gi\u1ea5u c\u00e1c kho\u1ea3n n\u1ee3 v\u00e0 tr\u00e1ch nhi\u1ec7m t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty. N\u1ebfu c\u00e1c kho\u1ea3n n\u00e0y \u0111\u01b0\u1ee3c h\u1ea1ch to\u00e1n \u0111\u00fang c\u00e1ch, ch\u00fang s\u1ebd l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o c\u1ee7a Enron.<\/span><\/p>\n

    V\u1ee5 vi\u1ec7c n\u00e0y cho th\u1ea5y s\u1ef1 thi\u1ebfu trung th\u1ef1c trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng b\u1ea5t h\u1ee3p ph\u00e1p tr\u00ean th\u1ecb tr\u01b0\u1eddng, g\u00e2y ra s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a Enron, d\u00f9 c\u00f4ng ty t\u1eebng l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u1ea5t trong ng\u00e0nh n\u0103ng l\u01b0\u1ee3ng.<\/span><\/p>\n

    \"qu\u1ea3n<\/p>\n

    C\u00e1c l\u0129nh v\u1ef1c ch\u1ee7 ch\u1ed1t trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/b><\/h2>\n

    Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p bao g\u1ed3m nhi\u1ec1u l\u0129nh v\u1ef1c quan tr\u1ecdng, m\u1ed7i l\u0129nh v\u1ef1c \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb quan tr\u1ecdng:<\/span><\/p>\n

    1. Qu\u1ea3n tr\u1ecb Chi\u1ebfn l\u01b0\u1ee3c (Strategic Management)<\/b><\/h3>\n

    Qu\u1ea3n tr\u1ecb Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng:<\/span><\/p>\n

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    • Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng:<\/b> Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p, nh\u01b0 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, y\u1ebfu t\u1ed1 kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n
    • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau:<\/b> \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n nh\u01b0 ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh v\u00e0 phi t\u00e0i ch\u00ednh m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/li>\n
    • X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c:<\/b> Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c:<\/b> Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/li>\n
    • Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c:<\/b> \u0110\u01b0a chi\u1ebfn l\u01b0\u1ee3c v\u00e0o th\u1ef1c ti\u1ec5n b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 tri\u1ec3n khai trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

      2. Qu\u1ea3n tr\u1ecb Nh\u00e2n s\u1ef1 (Human Resource Management)<\/b><\/h3>\n

      Qu\u1ea3n tr\u1ecb Nh\u00e2n s\u1ef1 t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 nh\u00e2n s\u1ef1 v\u1edbi k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft:<\/span><\/p>\n

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      • Tuy\u1ec3n d\u1ee5ng:<\/b> X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u nh\u00e2n s\u1ef1, so\u1ea1n th\u1ea3o m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, tuy\u1ec3n ch\u1ecdn v\u00e0 \u0111\u00e1nh gi\u00e1 \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p.<\/span><\/li>\n
      • \u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n:<\/b> \u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho nh\u00e2n vi\u00ean.<\/span><\/li>\n
      • Qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t:<\/b> \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/span><\/li>\n
      • Qu\u1ea3n l\u00fd v\u1ea5n \u0111\u1ec1 nh\u00e2n vi\u00ean:<\/b> Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn nh\u00e2n vi\u00ean nh\u01b0 xung \u0111\u1ed9t, k\u1ef7 lu\u1eadt, v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c.<\/span><\/li>\n<\/ul>\n

        3. Qu\u1ea3n tr\u1ecb T\u00e0i ch\u00ednh (Financial Management)<\/b><\/h3>\n

        Qu\u1ea3n tr\u1ecb T\u00e0i ch\u00ednh t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng su\u00f4n s\u1ebb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh:<\/span><\/p>\n

          \n
        • L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch:<\/b> X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, d\u1ef1 b\u00e1o thu chi, v\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh.<\/span><\/li>\n
        • Qu\u1ea3n l\u00fd ti\u1ec1n m\u1eb7t:<\/b> \u0110\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh, qu\u1ea3n l\u00fd qu\u1ef9 d\u1ef1 tr\u1eef v\u00e0 duy tr\u00ec thanh kho\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
        • Qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0:<\/b> \u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn, \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 sinh l\u1ee3i t\u1eeb c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<\/ul>\n

          \"C\u00e1c<\/p>\n

          4. Qu\u1ea3n tr\u1ecb Marketing (Marketing Management)<\/b><\/h3>\n

          Qu\u1ea3n tr\u1ecb Marketing t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh:<\/span><\/p>\n

            \n
          • Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b> Ph\u00e2n t\u00edch nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n
          • Ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/b> X\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng.<\/span><\/li>\n
          • X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/b> Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau doanh nghi\u1ec7p, bao g\u1ed3m \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/li>\n
          • Qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/b> T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

            5. Qu\u1ea3n tr\u1ecb S\u1ea3n xu\u1ea5t v\u00e0 Qu\u1ea3n l\u00fd Chu\u1ed7i Cung \u1ee9ng (Production and Supply Chain Management)<\/b><\/h3>\n

            Qu\u1ea3n tr\u1ecb S\u1ea3n xu\u1ea5t v\u00e0 Chu\u1ed7i Cung \u1ee9ng li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cung \u1ee9ng li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

              \n
            • Qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t:<\/b> \u0110\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, bao g\u1ed3m l\u1eadp k\u1ebf ho\u1ea1ch, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t.<\/span><\/li>\n
            • Qu\u1ea3n l\u00fd v\u1eadt li\u1ec7u:<\/b> \u0110\u1ea3m b\u1ea3o ngu\u1ed3n cung \u1ee9ng v\u1eadt li\u1ec7u li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3ng t\u1ed3n kho v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t.<\/span><\/li>\n
            • Qu\u1ea3n l\u00fd v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i:<\/b> T\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 m\u00e1y \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n ho\u1eb7c kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng.<\/span><\/li>\n<\/ul>\n

              6. Qu\u1ea3n tr\u1ecb D\u1ef1 \u00e1n (Project Management)<\/b><\/h3>\n

              Qu\u1ea3n tr\u1ecb D\u1ef1 \u00e1n t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n c\u1ee5 th\u1ec3 trong doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh \u0111\u00fang ti\u1ebfn \u0111\u1ed9, ng\u00e2n s\u00e1ch v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng:<\/span><\/p>\n

                \n
              • L\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n:<\/b> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, ph\u1ea1m vi, ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/li>\n
              • Qu\u1ea3n l\u00fd r\u1ee7i ro:<\/b> Nh\u1eadn di\u1ec7n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/li>\n
              • \u0110i\u1ec1u ph\u1ed1i v\u00e0 gi\u00e1m s\u00e1t:<\/b> \u0110\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n.<\/span><\/li>\n<\/ul>\n

                C\u00e1c l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb n\u00e0y th\u01b0\u1eddng k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p, \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

                Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/b><\/h2>\n

                Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t c\u00f4ng ty. Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, c\u1ee5 th\u1ec3:<\/span><\/p>\n

                  \n
                • X\u00e2y d\u1ef1ng c\u00e1c quy t\u1eafc v\u00e0 ki\u1ec3m so\u00e1t minh b\u1ea1ch:<\/b> \u0110\u1ea3m b\u1ea3o s\u1ef1 minh b\u1ea1ch trong quy tr\u00ecnh qu\u1ea3n l\u00fd, \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 duy tr\u00ec t\u00ednh li\u00eam ch\u00ednh trong kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap g\u1eafn k\u1ebft l\u1ee3i \u00edch c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng, gi\u00e1m \u0111\u1ed1c, ban qu\u1ea3n l\u00fd, v\u00e0 nh\u00e2n vi\u00ean.<\/span><\/li>\n
                • T\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ed9ng \u0111\u1ed3ng:<\/b> M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p t\u1ed1t gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec ni\u1ec1m tin v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c b\u00ean li\u00ean quan trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
                • Th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n:<\/b> Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng l\u1ee3i nhu\u1eadn v\u1ec1 l\u00e2u d\u00e0i. N\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n v\u00e0 g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n
                • Gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed, r\u1ee7i ro v\u00e0 th\u1ea5t tho\u00e1t t\u00e0i ch\u00ednh:<\/b> M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p ch\u1eb7t ch\u1ebd gi\u00fap gi\u1ea3m kh\u1ea3 n\u0103ng l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean, r\u1ee7i ro t\u00e0i ch\u00ednh, v\u00e0 th\u1ea5t tho\u00e1t do tham nh\u0169ng. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 l\u1ee3i \u00edch chung c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/span><\/li>\n<\/ul>\n

                   <\/p>\n

                  5 Ch\u1ee9c n\u0103ng quan tr\u1ecdng trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/b><\/h2>\n

                  \u0110\u1ec3 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3, vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u1ed3ng b\u1ed9 5 ch\u1ee9c n\u0103ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 c\u00e1c ch\u1ee9c n\u0103ng n\u00e0y:<\/span><\/p>\n

                  1. Ch\u1ee9c n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/b><\/h3>\n

                  Ch\u1ee9c n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. Ch\u1ee9c n\u0103ng n\u00e0y c\u0169ng bao g\u1ed3m vi\u1ec7c d\u1ef1 \u0111o\u00e1n c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd.<\/span><\/p>\n

                  C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a ch\u1ee9c n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch:<\/b><\/p>\n

                    \n
                  • Nghi\u00ean c\u1ee9u b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/li>\n
                  • N\u1eafm r\u00f5 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
                  • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft.<\/span><\/li>\n
                  • Ph\u00e2n b\u1ed5 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 trong ph\u1ea1m vi th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3.<\/span><\/li>\n<\/ul>\n

                    2. Ch\u1ee9c n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 b\u1ed1 tr\u00ed nh\u00e2n s\u1ef1<\/b><\/h3>\n

                    M\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh tr\u01a1n tru. Ch\u1ee9c n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 b\u1ed1 tr\u00ed nh\u00e2n s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ed9 m\u00e1y t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c c\u1ea5p b\u1eadc v\u00e0 v\u1ecb tr\u00ed r\u00f5 r\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd cho t\u1eebng ph\u00f2ng ban, nh\u00f3m v\u00e0 c\u00e1 nh\u00e2n.<\/span><\/p>\n

                    C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a ch\u1ee9c n\u0103ng t\u1ed5 ch\u1ee9c:<\/b><\/p>\n

                      \n
                    • X\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u1edbi quy\u1ec1n h\u1ea1n, tr\u00e1ch nhi\u1ec7m, v\u00e0 ph\u00fac l\u1ee3i r\u00f5 r\u00e0ng.<\/span><\/li>\n
                    • Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho c\u00e1c ph\u00f2ng ban, t\u1eeb c\u1ea5p c\u00f4ng ty \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n.<\/span><\/li>\n
                    • Ban h\u00e0nh c\u00e1c quy t\u1eafc, ch\u00ednh s\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

                      3. Ch\u1ee9c n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd<\/b><\/h3>\n

                      Sau khi l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c c\u01a1 c\u1ea5u, nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n \u0111\u00fang quy \u0111\u1ecbnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng giao ti\u1ebfp, truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/span><\/p>\n

                      Y\u00eau c\u1ea7u c\u1ee7a ch\u1ee9c n\u0103ng l\u00e3nh \u0111\u1ea1o:<\/b><\/p>\n