{"id":12329,"date":"2024-06-11T22:39:11","date_gmt":"2024-06-11T15:39:11","guid":{"rendered":"https:\/\/arito.vn\/?p=12329"},"modified":"2026-04-08T09:12:04","modified_gmt":"2026-04-08T02:12:04","slug":"so-sanh-erp-va-crm","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/so-sanh-erp-va-crm\/","title":{"rendered":"So s\u00e1nh ERP v\u00e0 CRM: \u0110\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p"},"content":{"rendered":"

CRM v\u00e0 ERP \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hai ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa hai lo\u1ea1i ph\u1ea7n m\u1ec1m n\u00e0y th\u01b0\u1eddng g\u00e2y ra nh\u1eefng hi\u1ec3u l\u1ea7m, khi\u1ebfn c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ed1i di\u1ec7n v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng Arito<\/a><\/strong> \u0111i v\u00e0o chi ti\u1ebft t\u1eebng kh\u00eda c\u1ea1nh \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ERP v\u00e0 CRM<\/a><\/strong> th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n

\"So<\/p>\n

1. T\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m:\u00a0<\/b><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m c\u1ee7a t\u1eebng c\u00e1i:\u00a0<\/span><\/p>\n

CRM l\u00e0 g\u00ec?<\/b><\/h3>\n

CRM<\/a><\/strong> (Customer Relationship Management), hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng nh\u1ea5t gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Ph\u1ea7n m\u1ec1m CRM gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c. B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing, CRM nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

ERP l\u00e0 g\u00ec<\/a>?<\/b><\/h3>\n

ERP (Enterprise Resource Planning) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c trong doanh nghi\u1ec7p. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u1ea7n m\u1ec1m ERP<\/a><\/strong> t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn t\u00e0i nguy\u00ean trong doanh nghi\u1ec7p. N\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u \u0111\u1ed3ng nh\u1ea5t v\u00e0 xuy\u00ean su\u1ed1t gi\u1eefa c\u00e1c ph\u00f2ng ban v\u00e0 quy tr\u00ecnh, t\u1eeb qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t \u0111\u1ebfn qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, gi\u00fap doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

2. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ERP v\u00e0 CRM<\/b><\/h2>\n

M\u1eb7c d\u00f9 c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung l\u00e0 c\u1ea3i thi\u1ec7n doanh thu cho doanh nghi\u1ec7p, h\u1ec7 th\u1ed1ng ERP<\/a><\/strong> v\u00e0 CRM c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 chi ph\u00ed v\u00e0 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng n\u1eafm r\u00f5. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng nh\u1ea5t gi\u1eefa ph\u1ea7n m\u1ec1m ERP v\u00e0 CRM, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd h\u1eefu \u00edch gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u1ecdn l\u1ef1a h\u1ec7 th\u1ed1ng ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/b><\/td>\nPh\u1ea7n m\u1ec1m ERP<\/b><\/td>\nPh\u1ea7n m\u1ec1m CRM<\/b><\/td>\n<\/tr>\n
C\u1ea5u tr\u00fac<\/span><\/td>\nH\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m ERP \u0111\u1ea7y \u0111\u1ee7 bao g\u1ed3m c\u00e1c ph\u00e2n h\u1ec7:<\/span><\/p>\n

– K\u1ebf to\u00e1n t\u00e0i ch\u00ednh<\/span><\/p>\n

– L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t<\/span><\/p>\n

– Qu\u1ea3n l\u00fd mua h\u00e0ng<\/span><\/p>\n

– Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i<\/span><\/p>\n

– Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/span><\/p>\n

– Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/span><\/p>\n

– Qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5<\/span><\/p>\n

– Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/span><\/p>\n

– B\u00e1o c\u00e1o thu\u1ebf<\/span><\/p>\n

– B\u00e1o c\u00e1o qu\u1ea3n tr\u1ecb<\/span><\/td>\n

H\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m CRM t\u1eadp trung qu\u1ea3n l\u00fd nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng:<\/span><\/p>\n

– T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

– Qu\u1ea3n l\u00fd Telesales<\/span><\/p>\n

– Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/span><\/p>\n

– Qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng theo Sale Pipeline<\/span><\/p>\n

– Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span><\/p>\n

– Qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5<\/span><\/td>\n<\/tr>\n

M\u1ee5c ti\u00eau<\/span><\/td>\nC\u1ea3i thi\u1ec7n doanh thu nh\u1edd t\u1ef1 \u0111\u1ed9ng h\u00f3a doanh nghi\u1ec7p, c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh t\u1eebng b\u1ed9 ph\u1eadn, ph\u00f2ng ban<\/span><\/td>\nC\u1ea3i thi\u1ec7n doanh thu nh\u1edd khai th\u00e1c tri\u1ec7t \u0111\u1ec3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/td>\n<\/tr>\n
Chi ph\u00ed<\/span><\/td>\nCao h\u01a1n do qu\u00e1 tr\u00ecnh tri\u1ec3n khai, v\u1eadn h\u00e0nh \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u ph\u00f2ng ban<\/span><\/td>\nTi\u1ebft ki\u1ec7m h\u01a1n<\/span><\/td>\n<\/tr>\n
Quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng<\/span><\/td>\nQu\u1ea3n l\u00fd c\u00f9ng l\u00fac nhi\u1ec1u b\u1ed9 ph\u1eadn n\u00ean vi\u1ec7c s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 th\u00f4ng tin doanh nghi\u1ec7p l\u00ean ph\u1ea7n m\u1ec1m t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/span><\/td>\n\u0110\u1ed1i t\u01b0\u1ee3ng qu\u1ea3n l\u00fd \u00edt h\u01a1n n\u00ean vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u tr\u00ean ph\u1ea7n m\u1ec1m nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n<\/span><\/td>\n<\/tr>\n
Lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p ph\u00f9 h\u1ee3p<\/span><\/td>\nD\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 l\u1edbn<\/span><\/td>\nS\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

3. H\u01b0\u1edbng d\u1eabn l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p t\u00f9y theo lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p<\/b><\/h2>\n

Ph\u1ea7n m\u1ec1m CRM v\u00e0 ERP \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p. CRM ch\u00fa tr\u1ecdng v\u00e0o t\u0103ng tr\u01b0\u1edfng nhanh, trong khi ERP h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. V\u1eady th\u1eddi \u0111i\u1ec3m n\u00e0o doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t trong hai ph\u1ea7n m\u1ec1m n\u00e0y v\u00e0 l\u1ef1a ch\u1ecdn n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?<\/span><\/p>\n

Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n CRM?<\/b><\/h3>\n

Ph\u1ea7n m\u1ec1m CRM k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd c\u00e1c ph\u00f2ng ban nh\u01b0 Telesales, Marketing, v\u00e0 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Trong giai \u0111o\u1ea1n \u0111\u1ea7u ph\u00e1t tri\u1ec3n, \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p l\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n doanh thu. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng CRM<\/a><\/strong> v\u00e0o qu\u1ea3n tr\u1ecb l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n