{"id":11902,"date":"2024-05-08T21:42:49","date_gmt":"2024-05-08T14:42:49","guid":{"rendered":"https:\/\/arito.vn\/?p=11902"},"modified":"2024-06-29T10:21:21","modified_gmt":"2024-06-29T03:21:21","slug":"cham-soc-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/cham-soc-khach-hang-la-gi\/","title":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Vai tr\u00f2, c\u00f4ng vi\u1ec7c v\u00e0 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m"},"content":{"rendered":"
\u0110\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t, c\u1ea7n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u00e1ng nh\u1edb, cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng t\u1eadn t\u00ecnh v\u00e0 nhanh ch\u00f3ng, c\u00f9ng v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 h\u00e0i l\u00f2ng.<\/span><\/p>\n V\u1eady c\u1ee5 th\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/a><\/strong> ? Vai tr\u00f2 v\u00e0 l\u00e0m sao gi\u00fap doanh nghi\u1ec7p c\u00f3 quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n ? H\u00e3y c\u00f9ng <\/span>Arito<\/i><\/b><\/a> \u0111i s\u00e2u v\u00e0o c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ec3 hi\u1ec3u th\u00eam nh\u00e9.\u00a0<\/span><\/p>\n Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b> Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng ho\u00e0n h\u1ea3o. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 tr\u01b0\u1edbc v\u00e0 sau b\u00e1n h\u00e0ng, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u1eb1m n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd.<\/span><\/p>\n Mobile CRM l\u00e0 g\u00ec<\/a>? C\u00e1c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn App CRM cho doanh nghi\u1ec7p<\/strong><\/p><\/blockquote>\n Vai tr\u00f2 c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/span><\/p>\n Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 tin c\u1eady t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i t\u00e1i mua v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0:<\/span><\/p>\n B\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u00edch c\u1ef1c, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. <\/span>\u0110\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p sau:<\/span><\/p>\n Vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p trong c\u1ed9ng \u0111\u1ed3ng. <\/span>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1eadn t\u00ecnh v\u00e0 chuy\u00ean nghi\u1ec7p s\u1ebd t\u1ea1o ra nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t t\u00edch c\u1ef1c n\u00e0y s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf qu\u00e1 tr\u00ecnh mua h\u00e0ng m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n Qua qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n T\u00f3m l\u1ea1i, vai tr\u00f2 c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/span><\/p>\n Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a h\u1ecd l\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u v\u00e0 th\u1ea5u hi\u1ec3u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tho\u1ea3i m\u00e1i v\u00e0 h\u00e0i l\u00f2ng nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 s\u1ef1 t\u1eadn t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n Trong doanh nghi\u1ec7p, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng nhi\u1ec7m v\u1ee5 ch\u00ednh sau:<\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, c\u1ea7n c\u00f3 c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n sau:<\/p>\n Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3:<\/p>\n Theo Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), trong n\u0103m 2022, kho\u1ea3ng 80% kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam s\u1eb5n s\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t d\u00f9 gi\u00e1 cao h\u01a1n.<\/p>\n Ng\u00e0nh d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m nh\u01b0ng ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf. C\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp \u0111a k\u00eanh v\u00e0 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7. Ng\u00e0nh n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c cao trong t\u01b0\u01a1ng lai.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c lo\u1ea1i h\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn, c\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n Ph\u00e2n bi\u1ec7t gi\u1eefa ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/span><\/p>\n1. Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n
<\/p>\nC\u1ee5 th\u1ec3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/b><\/h3>\n
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2. Vai tr\u00f2 c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h2>\n
T\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh<\/b><\/h3>\n
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T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/b><\/h3>\n
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X\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 danh ti\u1ebfng<\/b><\/h3>\n
<\/p>\nPh\u00e1t tri\u1ec3n h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng<\/b><\/h3>\n
Thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng<\/b><\/h3>\n
3. Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
<\/p>\n3.1. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n
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3.2. K\u1ef9 n\u0103ng c\u01a1 b\u1ea3n c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n
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3.3. Y\u1ebfu t\u1ed1 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n
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3.4. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n
4. C\u00e1c lo\u1ea1i h\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n
H\u1ed7 tr\u1ee3 tr\u01b0\u1edbc b\u00e1n h\u00e0ng:<\/b><\/h3>\n
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H\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng:<\/b><\/h3>\n
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G\u1eedi email marketing:<\/b><\/h3>\n
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<\/p>\nQu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i:<\/b><\/h3>\n
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T\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n
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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i:<\/b><\/h3>\n
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Ch\u01b0\u01a1ng tr\u00ecnh trung th\u1ef1c v\u00e0 khuy\u1ebfn m\u00e3i:<\/b><\/h3>\n
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5. Ph\u00e2n bi\u1ec7t ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/h2>\n