{"id":11167,"date":"2024-03-29T09:56:34","date_gmt":"2024-03-29T02:56:34","guid":{"rendered":"https:\/\/arito.vn\/?p=11167"},"modified":"2025-06-16T16:57:08","modified_gmt":"2025-06-16T09:57:08","slug":"quan-tri-quan-he-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/quan-tri-quan-he-khach-hang-la-gi\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c c\u00e1ch qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd kinh doanh, m\u00e0 n\u1ebfu th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;<strong><a href=\"https:\/\/arito.vn\/en\/quan-tri-quan-he-khach-hang-la-gi\/\">Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/a><\/strong>?&#8221; v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c c\u00e1ch qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/span><\/p>\n<h2><b>1. Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (<strong><a href=\"https:\/\/arito.vn\/en\/crm-la-gi-dinh-nghia-he-thong-crm-loi-ich-va-tinh-nang\/\">Customer Relationship Management<\/a><\/strong> &#8211; CRM) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh t\u1ed5 ch\u1ee9c \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1i ni\u1ec7m n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u01a1 b\u1ea3n, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. N\u00f3 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, t\u1eeb qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 sau b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh, t\u1eeb vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ebfn vi\u1ec7c g\u1eedi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11168\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.45.51.png\" alt=\"qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng\" width=\"1510\" height=\"850\" \/><\/p>\n<h2><b>2. Nh\u1eefng \u00edch l\u1ee3i m\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng mang l\u1ea1i<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationship Management &#8211; CRM) mang l\u1ea1i nhi\u1ec1u \u00edch l\u1ee3i quan tr\u1ecdng cho doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00edch l\u1ee3i ch\u00ednh m\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng mang l\u1ea1i:<\/span><\/p>\n<h3><b>2.1. T\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 ch\u1eb7t ch\u1ebd v\u1edbi h\u1ecd.<\/span><\/p>\n<h3><b>2.2. T\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 doanh s\u1ed1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM cho ph\u00e9p doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng th\u00f4ng qua vi\u1ec7c theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n<h3><b>2.3. T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i thay v\u00ec chi ti\u00eau nhi\u1ec1u cho vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Vi\u1ec7c duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m h\u01a1n v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao h\u01a1n, gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>2.4. N\u00e2ng cao s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u00e0 n\u00e2ng cao s\u1ef1 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>2.5. T\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3, t\u1eeb \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u \u00edch l\u1ee3i quan tr\u1ecdng cho doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho CRM tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11169\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.46.48.png\" alt=\"qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng\" width=\"1532\" height=\"856\" \/><\/p>\n<h2><b>3. C\u00e1c c\u00e1ch qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n<h3><b>3.1. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 c\u00e1c k\u00eanh offline v\u00e0 online.<\/span><\/p>\n<h4><b><i>3.1.1. H\u00ecnh th\u1ee9c k\u00eanh offline<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin offline, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3 ho\u1eb7c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng. M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 thi\u1ebft k\u1ebf c\u00e1c b\u1ea3n kh\u1ea3o s\u00e1t ho\u1eb7c m\u1eddi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean \u0111\u1ec3 nh\u1eadn c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. Nh\u1eefng c\u00e1ch n\u00e0y gi\u00fap doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin c\u1ee5 th\u1ec3 v\u00e0 ch\u00ednh x\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h4><b><i>3.1.2. H\u00ecnh th\u1ee9c k\u00eanh online<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, vi\u1ec7c thu th\u1eadp th\u00f4ng tin online \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c trang web, trang m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u. S\u1eed d\u1ee5ng c\u00e1c form \u0111\u0103ng k\u00fd mua h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c m\u1eddi g\u1ecdi \u0111\u0103ng k\u00fd email nh\u1eadn \u01b0u \u0111\u00e3i c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quan tr\u1ecdng nh\u1ea5t, vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u0103m ch\u1ec9 v\u00e0 chuy\u00ean nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u1ee5c v\u1ee5 h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/span><\/p>\n<h3><b>3.2. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong quy tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang x\u1eed l\u00fd m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, vi\u1ec7c ph\u00e2n chia v\u00e0 ph\u00e2n kh\u00fac h\u00f3a kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 ba ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng:<\/span><\/p>\n<h4><b><i>3.2.1.Ph\u00e2n lo\u1ea1i theo \u0111\u1ed9 tu\u1ed5i<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u01b0\u1edbi 15 tu\u1ed5i, th\u01b0\u1eddng kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o gia \u0111\u00ecnh. Kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 15 \u0111\u1ebfn 22 th\u01b0\u1eddng l\u00e0 nh\u1eefng b\u1ea1n tr\u1ebb v\u1edbi thu nh\u1eadp th\u1ea5p ho\u1eb7c ph\u1ee5 thu\u1ed9c v\u00e0o gia \u0111\u00ecnh, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u1ea7m trung. \u0110\u1ed9 tu\u1ed5i t\u1eeb 22 \u0111\u1ebfn 50 th\u01b0\u1eddng c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p, trong khi kh\u00e1ch h\u00e0ng tr\u00ean 50 tu\u1ed5i th\u01b0\u1eddng kh\u00f3 t\u00ednh v\u00e0 k\u1ef9 t\u00ednh nh\u1ea5t.<\/span><\/p>\n<h4><b><i>3.2.2. Ph\u00e2n lo\u1ea1i theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00e1ch n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn h\u00ecnh th\u1ee9c, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t. C\u00e1c kh\u00e1ch h\u00e0ng chu\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng. C\u00f2n nh\u00f3m kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5.<\/span><\/p>\n<h4><b><i>3.2.3. Ph\u00e2n lo\u1ea1i theo thu nh\u1eadp<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00e2n chia kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c thu nh\u1eadp c\u1ee7a h\u1ecd. C\u00f3 ba nh\u00f3m ch\u00ednh: ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh d\u00e2n, trung c\u1ea5p v\u00e0 cao c\u1ea5p. M\u1ed7i nh\u00f3m c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11170\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.47.29.png\" alt=\"qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng 2\" width=\"1524\" height=\"854\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p cho m\u1ed7i nh\u00f3m. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap t\u0103ng c\u01a1 h\u1ed9i \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>3.3. L\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. T\u00e0i nguy\u00ean n\u00e0y \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t kho b\u00e1u, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng. Vi\u1ec7c l\u01b0u tr\u1eef th\u00f4ng tin n\u00e0y m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng gi\u00fap cho vi\u1ec7c t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng h\u01a1n khi c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m th\u00f4ng tin nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd t\u00ean<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telephone number<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecba ch\u1ec9 nh\u00e0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n kh\u00e1c nh\u01b0 s\u1edf th\u00edch, th\u00f3i quen, ngh\u1ec1 nghi\u1ec7p, v\u00e0 thu nh\u1eadp.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, khi l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc minh b\u1ea1ch v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ec9 n\u00ean thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n cung c\u1ea5p cho doanh nghi\u1ec7p, v\u00e0 kh\u00f4ng n\u00ean h\u00e0nh vi thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ed3ng \u00fd. T\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 l\u00f2ng tin c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n l\u01b0u tr\u1eef ch\u1ec9 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c l\u01b0u tr\u1eef qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng &#8220;b\u00e3o h\u00f2a d\u1eef li\u1ec7u&#8221;, l\u00e0m cho vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh. Tr\u01b0\u1edbc khi thu th\u1eadp d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng v\u00e0 ch\u1ec9 thu th\u1eadp nh\u1eefng th\u00f4ng tin m\u00e0 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, vi\u1ec7c l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho c\u00e1c chi\u1ebfn d\u1ecbch marketing trong t\u01b0\u01a1ng lai. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 minh b\u1ea1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<h3><b>3.4. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f3i quen mua h\u00e0ng, s\u1edf th\u00edch v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n. Qua c\u00e1c giai \u0111o\u1ea1n ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y:<\/span><\/p>\n<h4><b><i>3.4.1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h4><b><i>3.4.2. T\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ed1i di\u1ec7n. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h4><b><i>3.4.3. Ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00f3, doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng kh\u00e1c nhau. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd t\u1eadp trung v\u00e0o t\u1eebng nh\u00f3m m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/span><\/p>\n<h4><b><i>3.4.4. X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u, doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p nh\u00ecn nh\u1eadn r\u00f5 r\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>3.5. Ph\u00e2n t\u00edch qua h\u00e0nh vi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, c\u00e1c doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u01b0 y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, th\u00f4ng tin n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm, v\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00e2u h\u1ecfi n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n. Sau khi tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch th\u00f3i quen v\u00e0 s\u1edf th\u00edch mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 l\u00fd do mua h\u00e0ng, t\u1ea7n su\u1ea5t mua h\u00e0ng, v\u00e0 th\u1eddi gian m\u1ea5t \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ngNgo\u00e0i vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi, ph\u00e2n t\u00edch t\u00e2m l\u00fd c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c <strong><a href=\"https:\/\/arito.vn\/en\/quan-ly-khach-hang-la-gi\/\">qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong>. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u00eau ch\u00ed mua h\u00e0ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i, v\u00e0 vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c n\u00e0y c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho h\u1ecd.<\/span><\/p>\n<h3><b>3.6. Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3:<\/span><\/p>\n<h4><b><i>3.6.1. C\u00f3 m\u1eb7t khi kh\u00e1ch h\u00e0ng c\u1ea7n<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi v\u00e0 chuy\u00ean nghi\u1ec7p khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng ngay c\u1ea3 ngo\u00e0i gi\u1edd h\u00e0nh ch\u00ednh.<\/span><\/p>\n<h4><b><i>3.6.2. N\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3i gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 nhu c\u1ea7u, mong mu\u1ed1n, t\u00e2m tr\u1ea1ng v\u00e0 kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. C\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n gi\u1ea3i quy\u1ebft c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111ang c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Khi gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 kh\u00e1c h\u00e0ng s\u1ebd \u1ea5n t\u01b0\u1ee3ng v\u1edbi k\u1ef9 n\u0103ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap cho doanh nghi\u1ec7p thu v\u1ec1 nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n.<\/span><\/p>\n<h4><b><i>3.6.3. Gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng<\/i><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, kh\u00f4ng tr\u00e1nh kh\u1ecfi c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n v\u00e0 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1ec1 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h4><b><i>3.6.4. Quan t\u00e2m tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 trung th\u00e0nh v\u00e0 l\u1ef1a ch\u1ecdn ti\u1ebfp theo c\u1ee7a h\u1ecd.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 mu\u1ed1n quay l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u0103m s\u00f3c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 ch\u1eafc ch\u1eafn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01a1 h\u1ed9i kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><b>3.7. \u0110o l\u01b0\u1eddng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, h\u1ecd th\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u01b0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang web, vi\u1ebft b\u00e0i review t\u00edch c\u1ef1c, chia s\u1ebb th\u00f4ng tin v\u1edbi ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8, c\u0169ng nh\u01b0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p sau:<\/span><\/p>\n<h4><b><i>3.7.1. Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Form, Microsoft Forms \u0111\u1ec3 thu th\u1eadp \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng sau khi h\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t qua email \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb h\u1ecd.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11171\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.48.51.png\" alt=\"qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng 2\" width=\"1516\" height=\"852\" \/><\/p>\n<h4><b><i>3.7.2. Kh\u1ea3o s\u00e1t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ed9i th\u1ea3o \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a h\u1ecd th\u00f4ng qua ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ho\u1eb7c bi\u1ec3u m\u1eabu kh\u1ea3o s\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u0111\u1ecbnh k\u1ef3 m\u1ed7i th\u00e1ng, m\u1ed7i qu\u00fd ho\u1eb7c m\u1ed7i n\u0103m \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ph\u00e1t hi\u1ec7n ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<h3><b>3.8. M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01a1 h\u1ed9i kinh doanh v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh n\u00e0y, vi\u1ec7c b\u1ea3o v\u1ec7 th\u00f4ng tin kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn ng\u00e0y nay.<\/span><\/p>\n<h4><b><i>3.8.1. B\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">B\u1ea3o m\u1eadt website: Website l\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, nh\u01b0ng c\u0169ng l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c hacker. Vi\u1ec7c c\u00e0i \u0111\u1eb7t c\u00e1c c\u00f4ng c\u1ee5 b\u1ea3o m\u1eadt v\u00e0 c\u1ea3nh b\u00e1o s\u1ebd gi\u00fap ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c trang web th\u1ef1c hi\u1ec7n giao d\u1ecbch t\u00e0i ch\u00ednh c\u1ea7n c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt cao \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 t\u00e0i kho\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h4><b><i>3.8.2. X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. Ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd quy \u0111\u1ecbnh c\u00e1ch th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng. N\u00f3 c\u0169ng cung c\u1ea5p s\u1ef1 minh b\u1ea1ch cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch doanh nghi\u1ec7p x\u1eed l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng.<\/span><\/p>\n<h4><b><i>3.8.3. Ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf nguy c\u01a1 b\u1ecb t\u1ea5n c\u00f4ng v\u00e0 m\u1ea5t th\u00f4ng tin quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng. Khi h\u1ecd c\u1ea3m th\u1ea5y th\u00f4ng tin c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 minh b\u1ea1ch, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi cung c\u1ea5p th\u00f4ng tin cho doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh t\u00edch c\u1ef1c, n\u01a1i m\u00e0 s\u1ef1 an to\u00e0n v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n<h3><b>3.9. \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u00e0 c\u00f2n l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/span><\/p>\n<h4><b><i>3.9.1. T\u1ed5 ch\u1ee9c \u0111\u00e0o t\u1ea1o th\u01b0\u1eddng xuy\u00ean:<\/i><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o: C\u1ea7n thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd lu\u00f4n c\u1eadp nh\u1eadt v\u1edbi th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu\u1ed5i chia s\u1ebb kinh nghi\u1ec7m: Th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i chia s\u1ebb kinh nghi\u1ec7m gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi t\u1eeb nhau v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 s\u00e1ng t\u1ea1o.<\/span><\/li>\n<\/ul>\n<h4><b><i>3.9.2. Gi\u00e1m s\u00e1t v\u00e0 ch\u1ec9 \u0111\u1ea1o:<\/i><\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e1m s\u00e1t c\u00f4ng vi\u1ec7c: S\u1ef1 gi\u00e1m s\u00e1t v\u00e0 ch\u1ec9 \u0111\u1ea1o t\u1eeb ng\u01b0\u1eddi qu\u1ea3n l\u00fd, c\u1ed1 v\u1ea5n ho\u1eb7c ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c \u0111\u00fang quy tr\u00ecnh v\u00e0 hi\u1ec7u qu\u1ea3. H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 gi\u00fap \u0111\u1ee1 khi g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi: Trong tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean g\u1eb7p kh\u00f3 kh\u0103n, c\u1ea7n c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 gi\u00fap \u0111\u1ee1 k\u1ecbp th\u1eddi t\u1eeb ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua tr\u1edf ng\u1ea1i v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea7n thi\u1ebft m\u00e0 c\u00f2n l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ed9 m\u00e1y ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong l\u0129nh v\u1ef1c kinh doanh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11172\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.50.04.png\" alt=\"qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng 3\" width=\"1526\" height=\"856\" \/><\/p>\n<h3><b>3.10. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea7n m\u1ec1m CRM, l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM, nh\u01b0 <strong><a href=\"https:\/\/arito.vn\/en\/phan-mem-crm-hieu-qua-nhat\/\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong> (CRM) c\u1ee7a Arito l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho doanh nghi\u1ec7p:<\/span><\/p>\n<h4><b><i>3.10.1. T\u00edch h\u1ee3p v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m CRM cho ph\u00e9p l\u01b0u tr\u1eef m\u1ecdi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn c\u00e1c th\u00f4ng tin ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0 l\u1ecbch s\u1eed mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c tr\u00ean website, v\u00e0 c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3. T\u00edch h\u1ee3p v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h4><b><i>3.10.2. T\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m CRM cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u01b0 g\u1eedi email marketing, t\u1ea1o l\u1ecbch h\u1eb9n, v\u00e0 qu\u1ea3n l\u00fd cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 theo d\u00f5i.<\/span><\/p>\n<h4><b><i>3.10.3. T\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng CRM gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c. Nh\u1edd \u0111\u00f3, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng thay v\u00ec m\u1ea5t th\u1eddi gian v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin.<\/span><\/p>\n<h4><b><i>3.10.4. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng:<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c linh ho\u1ea1t. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c c\u00e1c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng CRM l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/span><\/p>\n<h2><b>4. H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1eeb Arito Solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i c\u1ee7a s\u1ef1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Trong b\u1ed1i c\u1ea3nh n\u00e0y, ph\u1ea7n m\u1ec1m CRM ti\u00ean ti\u1ebfn nh\u1ea5t hi\u1ec7n nay, <strong><a href=\"https:\/\/arito.vn\/en\/\">Arito<\/a><\/strong>, \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u00e0 linh ho\u1ea1t cho c\u00e1c doanh nghi\u1ec7p, v\u1edbi s\u1ef1 t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng chuy\u00ean s\u00e2u v\u00e0 phong ph\u00fa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11173\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-29-at-09.50.54.png\" alt=\"Ph\u1ea7n m\u1ec1m CRM c\u1ee7a arito\" width=\"1196\" height=\"556\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/arito.vn\/en\/quan-ly-khach-hang-crm\/\">Ph\u1ea7n m\u1ec1m CRM Arito<\/a><\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng, \u0111a k\u00eanh v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng CRM Arito:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng linh ho\u1ea1t:<\/strong> Arito cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau, t\u1eeb h\u00e0nh vi mua h\u00e0ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh:<\/strong> Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 email marketing, Zalo OA, Zalo DNZ.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>H\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng:<\/strong> Arito h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 cu\u1ed9c g\u1ecdi t\u1ef1 \u0111\u1ed9ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>K\u1ebft n\u1ed1i \u0111a k\u00eanh v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng:<\/strong> Arito t\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u tr\u1eef ch\u00fang m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n chia r\u00f5 r\u00e0ng danh s\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0 c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9<\/strong>: Ph\u1ea7n m\u1ec1m n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n chia danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 v\u00e0 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng kh\u00e1ch h\u00e0ng:<\/strong> Arito h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 cu\u1ed9c g\u1ecdi t\u1ef1 \u0111\u1ed9ng, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho nh\u00e2n vi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Gi\u1ea3i ph\u00e1p online, s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, \u0111a ng\u00f4n ng\u1eef, \u0111a ti\u1ec1n t\u1ec7:<\/strong> T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng t\u1eeb b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o c\u00f3 k\u1ebft n\u1ed1i internet, kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd hay thi\u1ebft b\u1ecb c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi, Arito \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef v\u00e0 \u0111a ti\u1ec1n t\u1ec7, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00edch nghi v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nh\u1eadp li\u1ec7u, l\u01b0u tr\u1eef th\u00f4ng tin trao \u0111\u1ed5i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/strong> T\u00ednh n\u0103ng n\u00e0y c\u1ee7a ph\u1ea7n m\u1ec1m CRM Arito l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed5 ch\u1ee9c. Arito cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u1eadp li\u1ec7u t\u1eeb c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1, cu\u1ed9c tr\u00f2 chuy\u1ec7n, email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c kh\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft, bao g\u1ed3m th\u00f4ng tin c\u00e1 nh\u00e2n, s\u1edf th\u00edch, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3. Th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a Arito, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 d\u1ec5 d\u00e0ng truy xu\u1ea5t.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng theo t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng:<\/strong> T\u00ednh n\u0103ng n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt v\u00e0 ki\u1ec3m so\u00e1t truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong <strong><a href=\"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/\">h\u1ec7 th\u1ed1ng CRM<\/a><\/strong> Arito. B\u1eb1ng c\u00e1ch ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng theo t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t quy\u1ec1n truy c\u1eadp c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean v\u00e0o c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a h\u1ec7 th\u1ed1ng. V\u00ed d\u1ee5, c\u00e1c nh\u00e2n vi\u00ean \u1edf b\u1ed9 ph\u1eadn kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, trong khi c\u00e1c nh\u00e2n vi\u00ean \u1edf b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 ch\u1ec9 c\u00f3 th\u1ec3 xem v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/arito.vn\/en\/yeu-cau-demo\/\"><strong>Li\u00ean h\u1ec7 ngay<\/strong><\/a> v\u1edbi Arito \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd kinh doanh, m\u00e0 n\u1ebfu th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y,\u2026<\/p>","protected":false},"author":9,"featured_media":11168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,307],"tags":[],"class_list":["post-11167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-trong-nganh","category-marketing-ban-hang"],"blocksy_meta":"","_links":{"self":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/comments?post=11167"}],"version-history":[{"count":3,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11167\/revisions"}],"predecessor-version":[{"id":11176,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11167\/revisions\/11176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media\/11168"}],"wp:attachment":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media?parent=11167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/categories?post=11167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/tags?post=11167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}