{"id":11127,"date":"2024-03-27T22:12:25","date_gmt":"2024-03-27T15:12:25","guid":{"rendered":"https:\/\/arito.vn\/?p=11127"},"modified":"2024-09-19T21:39:23","modified_gmt":"2024-09-19T14:39:23","slug":"quan-ly-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/quan-ly-khach-hang-la-gi\/","title":{"rendered":"Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Quy tr\u00ecnh v\u00e0 c\u00e1ch qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c ghi ch\u00e9p th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ed5 ch\u1ee9c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;<strong><a href=\"https:\/\/arito.vn\/en\/quan-ly-khach-hang-la-gi\/\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong>&#8220;, c\u00f9ng v\u1edbi quy tr\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h2><b>1. Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (CRM &#8211; <strong><a href=\"https:\/\/arito.vn\/en\/crm-la-gi-dinh-nghia-he-thong-crm-loi-ich-va-tinh-nang\/\">Customer Relationship Management<\/a><\/strong>) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c quy tr\u00ecnh m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch, cung c\u1ea5p d\u1ecbch v\u1ee5, v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng hay marketing m\u00e0 c\u00f2n l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra m\u1ed9t lo\u1ea1t c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng s\u00f4i \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c m\u00e0 c\u00f2n y\u00eau c\u1ea7u vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh kinh doanh ph\u00f9 h\u1ee3p. C\u00f4ng ngh\u1ec7 CRM, bao g\u1ed3m <strong><a href=\"https:\/\/arito.vn\/en\/phan-mem-crm-hieu-qua-nhat\/\">ph\u1ea7n m\u1ec1m CRM<\/a><\/strong>, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh kinh doanh v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chi ti\u1ebft \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng h\u1ecd, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra l\u1ee3i \u00edch kinh doanh cho ch\u00ednh m\u00ecnh.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11132\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-22.10.33.png\" alt=\"qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng\" width=\"1486\" height=\"836\" \/><\/p>\n<h2><b>2. V\u00ec sao doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00ec m\u1ed9t lo\u1ea1t c\u00e1c l\u00fd do quan tr\u1ecdng, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n<h3><b>2.1. T\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 doanh thu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i h\u00e0nh vi mua h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua vi\u1ec7c t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng tin c\u1eady v\u00e0 \u0111\u00e1ng tin c\u1eady, t\u0103ng c\u01a1 h\u1ed9i ch\u1ed1t giao d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng doanh thu.<\/span><\/p>\n<h3><b>2.2. X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng m\u1ed9t l\u1ea7n m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t cho h\u1ecd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u00e0 l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u0103ng c\u01b0\u1eddng gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i cho kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n<h3><b>2.3. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh ph\u1ee5c v\u1ee5 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i \u00edch d\u00e0i h\u1ea1n.<\/span><\/p>\n<h3><b>2.4. Ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng kinh doanh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 m\u1edf r\u1ed9ng kinh doanh b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1edbi, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>2.5. C\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng kinh doanh ng\u00e0y nay<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11131\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-22.10.02.png\" alt=\"qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng 2\" width=\"1474\" height=\"832\" \/><\/p>\n<h2><b>3. Quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c <strong><a href=\"https:\/\/arito.vn\/en\/\">Arito<\/a><\/strong> chia s\u1ebb trong ph\u1ea7n n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 thu th\u1eadp c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn tr\u00ean trang web c\u1ee7a h\u1ecd \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng. C\u00e1c bi\u1ec3u m\u1eabu n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111i\u1ec1n c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 t\u00ean, \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ecba ch\u1ec9. Ngo\u00e0i ra, c\u00f3 th\u1ec3 b\u1ed5 sung c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin kh\u00e1c nh\u01b0 ng\u00e0y sinh, gi\u1edbi t\u00ednh, v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu\u1ed9c tr\u00f2 chuy\u1ec7n qua \u0111i\u1ec7n tho\u1ea1i: Giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u00fd ki\u1ebfn c\u1ee7a h\u1ecd. Th\u00f4ng tin thu th\u1eadp t\u1eeb c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email v\u00e0 tin nh\u1eafn: G\u1eedi email ho\u1eb7c tin nh\u1eafn th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch thu th\u1eadp th\u00f4ng tin hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi c\u00e1c kh\u1ea3o s\u00e1t, phi\u1ebfu b\u1ea7u, ho\u1eb7c c\u00e1c c\u00e2u h\u1ecfi t\u1ef1 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giao d\u1ecbch tr\u01b0\u1edbc \u0111\u00e2y: Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb c\u00e1c giao d\u1ecbch tr\u01b0\u1edbc \u0111\u00e2y v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng, m\u1eabu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u01b0a th\u00edch, v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. C\u00e1c <strong><a href=\"https:\/\/arito.vn\/en\/xay-dung-he-thong-quan-ly-ban-hang\/\">h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/strong> (POS) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 t\u1ed5 ch\u1ee9c. Th\u00f4ng tin n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho h\u1ecd.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi thu th\u1eadp th\u00f4ng tin, b\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 h\u00e0nh vi mua h\u00e0ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e0nh vi mua h\u00e0ng: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ea7n su\u1ea5t mua h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng mua, v\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u01b0a th\u00edch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean, ho\u1eb7c kh\u00e1ch h\u00e0ng mua h\u00e0ng theo \u0111\u1ee3t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ea7n su\u1ea5t truy c\u1eadp website, t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ho\u1eb7c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, ho\u1eb7c kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p \u01b0u ti\u00ean v\u00e0 t\u1eadp trung h\u1ed7 tr\u1ee3 cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng sinh l\u1eddi cao nh\u1ea5t. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng c\u1ed9ng, ho\u1eb7c l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 kh\u00e1ch h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng quan tr\u1ecdng, ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u1ea3o s\u00e1t, y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ea7n ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau, b\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1eedi email marketing: S\u1eed d\u1ee5ng email marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi c\u00e1c email ch\u1ee9a th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ho\u1eb7c th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quan t\u00e2m. Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a email theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u1ea1o ra s\u1ef1 g\u1ea7n g\u0169i v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i: Cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p h\u1ed7 tr\u1ee3, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o ra n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u1ecbnh k\u1ef3: Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u1ecbnh k\u1ef3 nh\u01b0 b\u00e0i vi\u1ebft blog, b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c c\u00e1c video h\u01b0\u1edbng d\u1eabn c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n gi\u00fap t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb \u00fd ki\u1ebfn, tr\u1ea3i nghi\u1ec7m v\u00e0 g\u1ee3i \u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i: T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n offline ho\u1eb7c online nh\u01b0 bu\u1ed5i workshop, h\u1ed9i th\u1ea3o, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u0169ng l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra c\u01a1 h\u1ed9i g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady v\u00e0 g\u1ea7n g\u0169i, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong kinh doanh.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 4: Cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1t sau khi mua h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady cho kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng: M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 l\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, ho\u1eb7c gi\u1ea3i th\u00edch c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. C\u00e1c k\u00eanh li\u00ean l\u1ea1c nh\u01b0 email, \u0111i\u1ec7n tho\u1ea1i, ho\u1eb7c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt: N\u1ebfu kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i cung c\u1ea5p gi\u1ea3i ph\u00e1p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng: H\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p h\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t, b\u1ea3o d\u01b0\u1ee1ng, v\u00e0 b\u1ea3o h\u00e0nh s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 vi\u1ec7c \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 ho\u1eb7c s\u1eeda ch\u1eefa sau b\u00e1n h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u01a1 h\u1ed9i cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), t\u1ef7 l\u1ec7 churn, \u0111\u00e1nh gi\u00e1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trung b\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, trong khi t\u1ef7 l\u1ec7 churn \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea5t \u0111i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e1nh gi\u00e1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng gi\u00fap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trung b\u00ecnh \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb trung b\u00ecnh m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 th\u00f4ng tin v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng c\u1ee5 CRM (Customer Relationship Management) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c nhau, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t \u0111\u1ecbnh k\u1ef3:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t \u0111\u1ecbnh k\u1ef3. C\u00e1c cu\u1ed9c h\u1ecdp n\u00e0y c\u00f3 th\u1ec3 di\u1ec5n ra h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng ho\u1eb7c theo m\u1ed9t l\u1ecbch tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u1ec3 xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t v\u00e0 ti\u1ebfn \u0111\u1ed9 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 6: T\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c: D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u su\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n quy tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: D\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n quy tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n v\u00e0 gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 cung c\u1ea5p h\u1ed7 tr\u1ee3 chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi: D\u1ef1a tr\u00ean ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, ho\u1eb7c tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t m\u00e0 c\u00f2n gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><b>4. M\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng khi qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11133\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-22.11.43.png\" alt=\"qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng\" width=\"1484\" height=\"834\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. \u0110\u1ec3 th\u1ef1c hi\u1ec7n quy tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t:<\/span><\/p>\n<h3><b>4.1. Hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<h3><b>4.2. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i sau khi giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>4.3. T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u1eeb vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn, m\u1ecdi chi ti\u1ebft \u0111\u1ec1u quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>4.4. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c <strong><a href=\"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/\">h\u1ec7 th\u1ed1ng CRM<\/a><\/strong> (Customer Relationship Management), l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1eeb vi\u1ec7c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh kinh doanh.<\/span><\/p>\n<h3><b>4.5. Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>4.6. Ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 k\u1ef9 n\u0103ng giao ti\u1ebfp, ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>4.7. Gi\u1eef g\u00ecn l\u00f2ng tin v\u00e0 uy t\u00edn c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 gi\u1eef g\u00ecn l\u00f2ng tin v\u00e0 uy t\u00edn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng nh\u1ea5t trong qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. M\u1ed9t l\u1ea7n m\u1ea5t uy t\u00edn c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n th\u1ea5t l\u1edbn<\/span><\/p>\n<h2><b>5. Gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1eeb Arito Solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i c\u1ee7a s\u1ef1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Trong b\u1ed1i c\u1ea3nh n\u00e0y, ph\u1ea7n m\u1ec1m CRM ti\u00ean ti\u1ebfn nh\u1ea5t hi\u1ec7n nay, Arito, \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u00e0 linh ho\u1ea1t cho c\u00e1c doanh nghi\u1ec7p, v\u1edbi s\u1ef1 t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng chuy\u00ean s\u00e2u v\u00e0 phong ph\u00fa.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11128\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-22.06.49.png\" alt=\"Gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1eeb Arito Solutions\" width=\"1914\" height=\"910\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Arito, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty Arito Smart Solutions, kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng, \u0111a k\u00eanh v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng <strong><a href=\"https:\/\/arito.vn\/en\/quan-ly-khach-hang-crm\/\">ph\u1ea7n m\u1ec1m CRM Arito<\/a><\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng linh ho\u1ea1t: Arito cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau, t\u1eeb h\u00e0nh vi mua h\u00e0ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111a k\u00eanh: Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 email marketing, Zalo OA, Zalo DNZ. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng: Arito h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 cu\u1ed9c g\u1ecdi t\u1ef1 \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u00fang c\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft n\u1ed1i \u0111a k\u00eanh v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng: Arito t\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u tr\u1eef ch\u00fang m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin quan tr\u1ecdng v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n chia r\u00f5 r\u00e0ng danh s\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0 c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9: Ph\u1ea7n m\u1ec1m n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n chia danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 v\u00e0 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t ch\u1ed1t \u0111\u01a1n h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng kh\u00e1ch h\u00e0ng: Arito h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o v\u00e0 th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 cu\u1ed9c g\u1ecdi t\u1ef1 \u0111\u1ed9ng, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho nh\u00e2n vi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p online, s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, \u0111a ng\u00f4n ng\u1eef, \u0111a ti\u1ec1n t\u1ec7: T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng t\u1eeb b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o c\u00f3 k\u1ebft n\u1ed1i internet, kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd hay thi\u1ebft b\u1ecb c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi, Arito \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef v\u00e0 \u0111a ti\u1ec1n t\u1ec7, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00edch nghi v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf, n\u01a1i m\u00e0 h\u1ecd c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u qu\u1ed1c gia v\u00e0 khu v\u1ef1c kh\u00e1c nhau. Vi\u1ec7c c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb giao di\u1ec7n v\u00e0 n\u1ed9i dung trong ng\u00f4n ng\u1eef v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 ph\u00f9 h\u1ee3p gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n v\u00e0 g\u1ea7n g\u0169i h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eadp li\u1ec7u, l\u01b0u tr\u1eef th\u00f4ng tin trao \u0111\u1ed5i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p: T\u00ednh n\u0103ng n\u00e0y c\u1ee7a ph\u1ea7n m\u1ec1m CRM Arito l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed5 ch\u1ee9c. Arito cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u1eadp li\u1ec7u t\u1eeb c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1, cu\u1ed9c tr\u00f2 chuy\u1ec7n, email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c kh\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft, bao g\u1ed3m th\u00f4ng tin c\u00e1 nh\u00e2n, s\u1edf th\u00edch, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00f3. Th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a Arito, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 d\u1ec5 d\u00e0ng truy xu\u1ea5t. Nh\u1edd t\u00ednh n\u0103ng n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng theo t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng: T\u00ednh n\u0103ng n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt v\u00e0 ki\u1ec3m so\u00e1t truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong h\u1ec7 th\u1ed1ng CRM Arito. B\u1eb1ng c\u00e1ch ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng theo t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t quy\u1ec1n truy c\u1eadp c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean v\u00e0o c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a h\u1ec7 th\u1ed1ng. V\u00ed d\u1ee5, c\u00e1c nh\u00e2n vi\u00ean \u1edf b\u1ed9 ph\u1eadn kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n truy c\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, trong khi c\u00e1c nh\u00e2n vi\u00ean \u1edf b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 ch\u1ec9 c\u00f3 th\u1ec3 xem v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt cho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed5 ch\u1ee9c trong vi\u1ec7c qu\u1ea3n l\u00fd <strong><a href=\"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/\">h\u1ec7 th\u1ed1ng CRM<\/a><\/strong> c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, t\u00ednh n\u0103ng ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng c\u0169ng gi\u00fap gi\u1ea3m thi\u1ec3u nguy c\u01a1 l\u1ea1m d\u1ee5ng th\u00f4ng tin v\u00e0 s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u00fang m\u1ee5c \u0111\u00edch c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng&#8221;, c\u00f9ng v\u1edbi quy tr\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u00fang ta \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m CRM nh\u01b0 Arito kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 nh\u01b0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi Arito &#8211; m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p CRM h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tin h\u01a1n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. S\u1ef1 t\u00edch h\u1ee3p \u0111a d\u1ea1ng v\u00e0 t\u00ednh n\u0103ng chuy\u00ean s\u00e2u c\u1ee7a Arito s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng linh ho\u1ea1t, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a t\u1eebng doanh nghi\u1ec7p. H\u00e3y <strong><a href=\"https:\/\/arito.vn\/en\/yeu-cau-demo\/\">li\u00ean h\u1ec7 v\u1edbi Arito<\/a><\/strong> ngay h\u00f4m nay \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng!<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c ghi ch\u00e9p th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ed5 ch\u1ee9c, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm\u2026<\/p>","protected":false},"author":9,"featured_media":11132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-trong-nganh"],"blocksy_meta":"","_links":{"self":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/comments?post=11127"}],"version-history":[{"count":7,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11127\/revisions"}],"predecessor-version":[{"id":13763,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11127\/revisions\/13763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media\/11132"}],"wp:attachment":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media?parent=11127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/categories?post=11127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/tags?post=11127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}