{"id":11118,"date":"2024-03-27T22:01:48","date_gmt":"2024-03-27T15:01:48","guid":{"rendered":"https:\/\/arito.vn\/?p=11118"},"modified":"2025-06-16T16:57:18","modified_gmt":"2025-06-16T09:57:18","slug":"he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm","status":"publish","type":"post","link":"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/","title":{"rendered":"H\u1ec7 th\u1ed1ng CRM l\u00e0 g\u00ec? 7 ch\u1ee9c n\u0103ng h\u1eefu \u00edch c\u1ee7a h\u1ec7 th\u1ed1ng CRM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng l\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn. <strong><a href=\"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/\">H\u1ec7 th\u1ed1ng CRM<\/a><\/strong> (Customer Relationship Management) ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y. V\u1eady <\/span><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng h\u1eefu \u00edch c\u1ee7a h\u1ec7 th\u1ed1ng CRM nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng <\/span><strong><a href=\"https:\/\/arito.vn\/en\/\">ARITO<\/a><\/strong> <span style=\"font-weight: 400;\">kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/p>\n<h2><b>1. H\u1ec7 th\u1ed1ng CRM l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n<p><b><a href=\"https:\/\/arito.vn\/en\/crm-la-gi-dinh-nghia-he-thong-crm-loi-ich-va-tinh-nang\/\">CRM<\/a> (Customer Relationship Management)<\/b><span style=\"font-weight: 400;\"> l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 con ng\u01b0\u1eddi nh\u1eb1m t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p v\u1edbi m\u1ee5c ti\u00eau t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong t\u00ecnh h\u00ecnh hi\u1ec7n nay, khi nh\u1eafc \u0111\u1ebfn CRM, th\u01b0\u1eddng ng\u01b0\u1eddi ta ngh\u0129 ngay \u0111\u1ebfn ph\u1ea7n m\u1ec1m CRM &#8211; m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef \u0111\u1ec3 t\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Ph\u1ea7n m\u1ec1m CRM n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 ph\u1ea7n m\u1ec1m n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, vi\u1ec7c c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng CRM \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ho\u00e0n ch\u1ec9nh l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t h\u1ec7 th\u1ed1ng CRM ho\u00e0n ch\u1ec9nh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n bao g\u1ed3m th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n k\u1ebft h\u1ee3p nh\u00e2n l\u1ef1c, quy tr\u00ecnh, v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 thu th\u1eadp hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 h\u00e0nh vi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, h\u1ed7 tr\u1ee3 trong vi\u1ec7c n\u00e2ng cao v\u00e0 hi\u1ec7u qu\u1ea3 h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1eeb c\u01a1 s\u1edf \u0111\u1ebfn trung t\u00e2m d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, h\u1ec7 th\u1ed1ng CRM kh\u00f4ng ch\u1ec9 gi\u00fap qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng m\u00e0 c\u00f2n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft quan tr\u1ecdng v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u00edch h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 thu\u1eadn l\u1ee3i trong vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin, d\u1eef li\u1ec7u gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong ph\u00f2ng Kinh doanh v\u00e0 gi\u1eefa c\u00e1c ph\u00f2ng ban, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c gi\u1ea3i ph\u00e1p CRM d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y (Cloud-based) cho ph\u00e9p s\u1eed d\u1ee5ng linh ho\u1ea1t m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i, kh\u00f4ng nh\u01b0 h\u1ec7 th\u1ed1ng On Premises (c\u00e0i \u0111\u1eb7t t\u1ea1i ch\u1ed7) truy\u1ec1n th\u1ed1ng, ph\u1ee5 thu\u1ed9c v\u00e0o m\u00e1y ch\u1ee7 c\u1ed1 \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y c\u00f2n m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 b\u00ean ngo\u00e0i, t\u0103ng c\u01b0\u1eddng s\u1ef1 linh ho\u1ea1t v\u00e0 m\u1edf r\u1ed9ng cho c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11119\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-21.48.25.png\" alt=\"h\u1ec7 th\u1ed1ng crm\" width=\"1466\" height=\"818\" \/><\/p>\n<h2><b>2. L\u1ee3i \u00edch m\u00e0 h\u1ec7 th\u1ed1ng CRM mang l\u1ea1i cho doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111em l\u1ea1i h\u00e0ng lo\u1ea1t l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ebfn c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed5ng th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 nh\u1eefng l\u1ee3i \u00edch ch\u00ednh m\u00e0 h\u1ec7 th\u1ed1ng CRM mang l\u1ea1i:<\/span><\/p>\n<h3><b>T\u0103ng Hi\u1ec7u Qu\u1ea3 B\u00e1n H\u00e0ng<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n L\u00fd Th\u00f4ng Tin Kh\u00e1ch H\u00e0ng Hi\u1ec7u Qu\u1ea3: H\u1ec7 th\u1ed1ng CRM l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t sale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef1 \u0110\u1ed9ng H\u00f3a Quy Tr\u00ecnh B\u00e1n H\u00e0ng: Qua vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 ti\u00eau t\u1ed1n th\u1eddi gian, CRM gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng c\u00f4ng vi\u1ec7c v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n T\u00edch v\u00e0 B\u00e1o C\u00e1o: H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o m\u1ea1nh m\u1ebd, cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<\/ul>\n<h3><b>C\u1ea3i Thi\u1ec7n D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e2ng C\u1ea5p Ch\u1ea5t L\u01b0\u1ee3ng Ph\u1ee5c V\u1ee5: CRM gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, chuy\u00ean nghi\u1ec7p, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u1eed L\u00fd Khi\u1ebfu N\u1ea1i Hi\u1ec7u Qu\u1ea3: H\u1ec7 th\u1ed1ng CRM gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, qua \u0111\u00f3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng B\u1ec1n V\u1eefng: Qua vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u01b0u vi\u1ec7t, CRM gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3><b>T\u0103ng Doanh Thu v\u00e0 L\u1ee3i Nhu\u1eadn<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1i \u01afu H\u00f3a Hi\u1ec7u Su\u1ea5t: Qua vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, CRM gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed: CRM h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u: H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c, gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t, d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<h3><b>N\u00e2ng Cao N\u0103ng Su\u1ea5t L\u00e0m Vi\u1ec7c Qua H\u1ec7 Th\u1ed1ng CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 tinh gi\u1ea3n c\u00e1c quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 marketing. Th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c m\u00e0 nh\u00e2n vi\u00ean ph\u1ea3i b\u1ecf ra cho c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, gi\u00fap h\u1ecd t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb cao h\u01a1n.<\/span><\/p>\n<h3><b>T\u1ef1 \u0110\u1ed9ng H\u00f3a v\u00e0 Ti\u1ebft Ki\u1ec7m Th\u1eddi Gian<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM mang l\u1ea1i kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p, t\u1eeb vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 ph\u00e2n lo\u1ea1i th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u1ef1 \u0111\u1ed9ng. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap nh\u00e2n vi\u00ean ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u00e1ng k\u1ec3, gi\u1ea3m thi\u1ec3u sai s\u00f3t v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng c\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 h\u00e0nh ch\u00ednh.<\/span><\/p>\n<h3><b>Truy C\u1eadp Th\u00f4ng Tin D\u1ec5 D\u00e0ng v\u00e0 T\u0103ng Hi\u1ec7u Qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt c\u1ee7a h\u1ec7 th\u1ed1ng CRM l\u00e0 kh\u1ea3 n\u0103ng cung c\u1ea5p m\u1ed9t kho d\u1eef li\u1ec7u trung t\u00e2m, n\u01a1i m\u00e0 th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 giao d\u1ecbch \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 d\u1ec5 truy c\u1eadp. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft khi c\u1ea7n, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ed1c \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>Qu\u1ea3n L\u00fd Hi\u1ec7u Qu\u1ea3 C\u00f4ng Vi\u1ec7c C\u1ee7a Nh\u00e2n Vi\u00ean<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM c\u0169ng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00e1c d\u1ef1 \u00e1n, giao vi\u1ec7c, v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n trong vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11120\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-21.49.33.png\" alt=\"h\u1ec7 th\u1ed1ng crm 2\" width=\"1482\" height=\"834\" \/><\/p>\n<h3><b>Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng v\u00e0 H\u1ed7 Tr\u1ee3 Quy\u1ebft \u0110\u1ecbnh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM kh\u00f4ng ch\u1ec9 gi\u00fap thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh x\u00e1c h\u01a1n, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng CRM c\u00f2n gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ed9ng t\u00e1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p, t\u1eeb marketing \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7<\/span><span style=\"font-weight: 400;\">c.<\/span><\/p>\n<h2><b>3. 7 ch\u1ee9c n\u0103ng c\u1ee7a CRM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111a n\u0103ng, thi\u1ebft y\u1ebfu cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, gi\u00fap t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb b\u00e1n h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 sau b\u00e1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 b\u1ea3y ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a CRM, m\u1ed7i ch\u1ee9c n\u0103ng \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11121\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-21.50.38.png\" alt=\"h\u1ec7 th\u1ed1ng crm 3\" width=\"1484\" height=\"828\" \/><\/p>\n<h3><b>Qu\u1ea3n L\u00fd Li\u00ean H\u1ec7 v\u00e0 Th\u00f4ng Tin Kh\u00e1ch H\u00e0ng Chi Ti\u1ebft<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n l\u00e0 m\u1ed9t kho d\u1eef li\u1ec7u th\u00f4ng tin kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 \u0111a chi\u1ec1u. N\u00f3 gi\u00fap doanh nghi\u1ec7p c\u1eadp nh\u1eadt, l\u01b0u tr\u1eef v\u00e0 tra c\u1ee9u m\u1ecdi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ebfn l\u1ecbch s\u1eed mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u01a1n n\u1eefa, CRM c\u00f2n h\u1ed7 tr\u1ee3 nh\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch linh ho\u1ea1t t\u1eeb c\u00e1c t\u1ec7p Excel, cho ph\u00e9p ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt \u0111a l\u1edbp.<\/span><\/p>\n<h3><b>T\u1ed1i \u01b0u h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) chuy\u00ean s\u00e2u v\u00e0o vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 linh ho\u1ea1t v\u00e0 m\u1ea1nh m\u1ebd, nh\u1eb1m qu\u1ea3n l\u00fd, x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u, khi\u1ebfu n\u1ea1i v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Qua vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh x\u1eed l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c l\u00ean l\u1ecbch h\u1eb9n, g\u1eedi nh\u1eafc nh\u1edf \u0111\u1ebfn vi\u1ec7c th\u00f4ng b\u00e1o c\u00e1c c\u1eadp nh\u1eadt quan tr\u1ecdng, CRM gi\u00fap \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 chuy\u00ean nghi\u1ec7p. H\u1ec7 th\u1ed1ng CRM c\u00f2n t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng <\/span><span style=\"font-weight: 400;\">v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>D\u1ef1 b\u00e1o b\u00e1n h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o v\u00e0 ph\u00e2n t\u00edch b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng CRM, cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Qua vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, CRM gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n d\u1ef1 b\u00e1o doanh s\u1ed1 v\u00e0 doanh thu m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, CRM cho ph\u00e9p doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i v\u00e0 \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c cho nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o ti\u00ean ti\u1ebfn gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd theo d\u00f5i ti\u1ebfn tr\u00ecnh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng, cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>T\u0103ng c\u01b0\u1eddng giao ti\u1ebfp n\u1ed9i b\u1ed9 th\u00f4ng qua H\u1ec7 Th\u1ed1ng CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp v\u00e0 h\u1ee3p t\u00e1c n\u1ed9i b\u1ed9 t\u1ea1i c\u00e1c doanh nghi\u1ec7p. Nh\u1edd v\u00e0o c\u00e1c t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn nh\u01b0 nh\u1eafn tin t\u1ee9c th\u1eddi, b\u00ecnh lu\u1eadn, v\u00e0 c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh c\u00f4ng vi\u1ec7c, CRM gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u00e0 ph\u00f2ng ban. S\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c b\u1eb1ng c\u00e1ch gi\u1ea3m thi\u1ec3u hi\u1ec3u l\u1ea7m, r\u00fat ng\u1eafn th\u1eddi gian ph\u1ea3n h\u1ed3i, v\u00e0 \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5 c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, CRM c\u00f2n cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng trung t\u00e2m cho vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 chia s\u1ebb t\u00e0i li\u1ec7u, th\u00f4ng tin d\u1ef1 \u00e1n, v\u00e0 t\u00e0i nguy\u00ean c\u00f4ng vi\u1ec7c kh\u00e1c, gi\u00fap m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. T\u00ednh n\u0103ng ph\u00e2n quy\u1ec1n v\u00e0 c\u00e0i \u0111\u1eb7t b\u1ea3o m\u1eadt \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin ch\u1ec9 \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 an to\u00e0n th\u00f4ng tin trong t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean kinh doanh t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau th\u00f4ng qua t\u00ednh n\u0103ng nh\u1eafn tin v\u00e0 b\u00ecnh lu\u1eadn, gi\u00fap h\u1ecd c\u1eadp nh\u1eadt c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd theo d\u00f5i, ki\u1ec3m tra v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>G\u1eedi v\u00e0 B\u00e1o C\u00e1o Email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, email marketing v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t, v\u00e0 CRM l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email marketing m\u1ee5c ti\u00eau. CRM cho ph\u00e9p doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh g\u1eedi email, t\u1eeb vi\u1ec7c ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi, s\u1edf th\u00edch, \u0111\u1ebfn vi\u1ec7c t\u1ea1o l\u1eadp v\u00e0 g\u1eedi c\u00e1c n\u1ed9i dung email c\u00e1 nh\u00e2n h\u00f3a cao. T\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9ng vi\u00ean kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd, cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 click v\u00e0 h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo c\u1ee7a ng\u01b0\u1eddi nh\u1eadn. Th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 quan t\u00e2m v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung email, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<h3><b>Chia s\u1ebb d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin qua H\u1ec7 Th\u1ed1ng CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c chia s\u1ebb v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu, gi\u00fap t\u1eadp trung h\u00f3a v\u00e0 an to\u00e0n h\u00f3a vi\u1ec7c l\u01b0u tr\u1eef, tra c\u1ee9u, v\u00e0 c\u1eadp nh\u1eadt t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn giao d\u1ecbch v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, ch\u1ee9ng t\u1eeb mua b\u00e1n, v\u00e0 nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi kh\u1ea3 n\u0103ng c\u00e0i \u0111\u1eb7t ph\u00e2n quy\u1ec1n v\u00e0 gi\u1edbi h\u1ea1n quy\u1ec1n truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, CRM \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 nh\u1eefng nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o th\u00f4ng tin c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u1ecfi nguy c\u01a1 b\u1ecb sao ch\u00e9p, \u0111\u00e1nh c\u1eafp ho\u1eb7c s\u1eed d\u1ee5ng sai m\u1ee5c \u0111\u00edch. T\u00ednh n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt th\u00f4ng tin m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/span><\/p>\n<h3><b>Ch\u1ee9c n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ef1a tr\u00ean b\u00e1o c\u00e1o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 s\u00e2u s\u1eafc v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n (Dashboard) v\u1edbi c\u00e1c bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan v\u00e0 d\u1ec5 hi\u1ec3u. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0o m\u1ed9t lo\u1ea1t c\u00e1c b\u00e1o c\u00e1o kinh doanh, t\u1eeb ph\u00e2n t\u00edch doanh thu, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd kh\u00f4ng ch\u1ec9 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 giao d\u1ecbch. C\u00e1c h\u1ec7 th\u1ed1ng CRM hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p nhi\u1ec1u c\u00f4ng ngh\u1ec7 v\u00e0 t\u00ednh n\u0103ng m\u1edbi, t\u1eeb tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (<strong><a href=\"https:\/\/arito.vn\/en\/iot-internet-of-thing-la-gi\/\">Big Data<\/a><\/strong>), \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh, nh\u1eb1m m\u1ee5c ti\u00eau h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3n l\u00fd m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 b\u00e1n h\u00e0ng. Nh\u1edd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng n\u00e0y, CRM tr\u1edf th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111a n\u0103ng, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i.<\/span><\/p>\n<h2><b>4. 5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng CRM ho\u00e0n ch\u1ec9nh<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng <strong><a href=\"https:\/\/arito.vn\/en\/he-thong-crm-la-gi-chuc-nang-cua-he-thong-crm\/\">Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng<\/a><\/strong> (CRM) ho\u00e0n ch\u1ec9nh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea9n tr\u1ecdng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ebfn tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u00f3a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng CRM hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><b style=\"font-size: 16px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11122\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-21.52.24.png\" alt=\"5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng CRM ho\u00e0n ch\u1ec9nh\" width=\"1486\" height=\"836\" \/><\/b><\/p>\n<h3 id=\"h4-1-xac-dinh-muc-tieu-cot-loi-ma-doanh-nghiep-muon-huong-den-khi-ap-dung-quy-trinh-crm3\"><em>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn khi \u00e1p d\u1ee5ng quy tr\u00ecnh CRM<\/em><\/h3>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng quy tr\u00ecnh CRM, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. M\u1ee5c ti\u00eau ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh CRM ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 id=\"h4-2-thu-thap-thong-tin-khach-hang4\"><em>2. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/em><\/h3>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh CRM hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00ean kh\u00e1ch h\u00e0ng, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email, s\u1edf th\u00edch, m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v.v.<\/p>\n<h3 id=\"h4-3-phan-tich-va-danh-gia-thong-tin5\"><em>3. Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin<\/em><\/h3>\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y, ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 ch\u00fang ta thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c b\u01b0\u1edbc tr\u01b0\u1edbc. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u00e1c th\u00f4ng tin nh\u01b0: t\u00ean, tu\u1ed5i, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>Sau \u0111\u00f3, ch\u00fang ta s\u1ebd \u0111\u00e1nh gi\u00e1 th\u00f4ng tin n\u00e0y \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u00fd ngh\u0129a v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap ch\u00fang ta \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh h\u01a1n.<\/p>\n<h3 id=\"h4-4-thiet-ke-quy-trinh-crm6\"><em>4. Thi\u1ebft k\u1ebf quy tr\u00ecnh CRM<\/em><\/h3>\n<p>Sau khi thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, ch\u00fang ta s\u1ebd thi\u1ebft k\u1ebf quy tr\u00ecnh CRM ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Quy tr\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, ch\u00fang ta c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ch\u00ednh trong quy tr\u00ecnh, c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1ch th\u1ee9c thu th\u1eadp th\u00f4ng tin v\u00e0 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u, c\u00e1c quy tr\u00ecnh <strong><a href=\"https:\/\/arito.vn\/en\/cham-soc-khach-hang-la-gi\/\">ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a><\/strong> v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh.<\/p>\n<h3 id=\"h4-5-trien-khai-va-dao-tao7\"><em>5. Tri\u1ec3n khai v\u00e0 \u0111\u00e0o t\u1ea1o<\/em><\/h3>\n<p>Sau khi \u0111\u00e3 thi\u1ebft k\u1ebf quy tr\u00ecnh CRM, ch\u00fang ta c\u1ea7n tri\u1ec3n khai v\u00e0 \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh CRM.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o, nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng <strong><a href=\"https:\/\/arito.vn\/en\/phan-mem-crm-hieu-qua-nhat\/\">ph\u1ea7n m\u1ec1m CRM<\/a><\/strong>, c\u00e1ch thu th\u1eadp v\u00e0 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u, c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c k\u1ef9 n\u0103ng li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n<h2><b>5. \u0110\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh c\u00e1c lo\u1ea1i h\u1ec7 th\u1ed1ng CRM\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng CRM hi\u1ec7n nay \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i ch\u00ednh: On Premises v\u00e0 On Cloud.<\/span><\/p>\n<p><b>On Premises:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng On Premises \u0111\u1eb7t d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i s\u1ef1 ki\u1ec3m so\u00e1t l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u nh\u01b0ng \u0111\u00f2i h\u1ecfi chi ph\u00ed cao cho vi\u1ec7c c\u00e0i \u0111\u1eb7t v\u00e0 duy tr\u00ec.<\/span><\/p>\n<p><b>On Cloud:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng On Cloud l\u01b0u tr\u1eef d\u1eef li\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp t\u1eeb xa nh\u01b0ng \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng m\u1ed1i quan t\u00e2m \u0111\u1ebfn b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ea3 hai lo\u1ea1i h\u1ec7 th\u1ed1ng \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c h\u1ec7 th\u1ed1ng CRM hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 v\u01b0\u1ee3t xa kh\u1ecfi c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi.<\/span><\/p>\n<p><b>B\u1ea3ng so s\u00e1nh c\u00e1c lo\u1ea1i h\u1ec7 th\u1ed1ng CRM:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Lo\u1ea1i h\u1ec7 th\u1ed1ng CRM<\/b><\/td>\n<td><b>\u01afu \u0111i\u1ec3m<\/b><\/td>\n<td><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><b>Theo m\u00f4 h\u00ecnh tri\u1ec3n khai<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM On-Premise<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u1ea3o m\u1eadt cao, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh m\u1ea1nh m\u1ebd, ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u ho\u00e0n to\u00e0n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed \u0111\u1ea7u t\u01b0 cao, c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 IT chuy\u00ean m\u00f4n, kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 b\u1ea3o tr\u00ec<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM Cloud<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p, d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng v\u00e0 tri\u1ec3n khai, kh\u1ea3 n\u0103ng truy c\u1eadp t\u1eeb m\u1ecdi n\u01a1i, c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh t\u00f9y ch\u1ec9nh h\u1ea1n ch\u1ebf, ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u th\u1ea5p h\u01a1n, ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><b>Theo quy m\u00f4 doanh nghi\u1ec7p<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM cho doanh nghi\u1ec7p nh\u1ecf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ec5 s\u1eed d\u1ee5ng, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, t\u00ednh n\u0103ng c\u01a1 b\u1ea3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng h\u1ea1n ch\u1ebf, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh th\u1ea5p<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM cho doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng m\u1ea1nh m\u1ebd, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao, t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed \u0111\u1ea7u t\u01b0 cao, ph\u1ee9c t\u1ea1p h\u01a1n<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><b>Theo ch\u1ee9c n\u0103ng<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM b\u00e1n h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3, theo d\u00f5i quy tr\u00ecnh b\u00e1n h\u00e0ng, d\u1ef1 b\u00e1o doanh s\u1ed1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 marketing h\u1ea1n ch\u1ebf<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng b\u00e1n h\u00e0ng v\u00e0 marketing h\u1ea1n ch\u1ebf<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CRM Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing hi\u1ec7u qu\u1ea3, qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch marketing, ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1ea1n ch\u1ebf<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>6. H\u1ec7 th\u1ed1ng CRM hi\u1ec7n \u0111\u1ea1i hi\u1ec7u qu\u1ea3 &#8211; ARITO Solutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (CRM) ARITO kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t kho l\u01b0u tr\u1eef duy nh\u1ea5t, k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh, ch\u00ednh s\u00e1ch v\u00e0 nh\u00e2n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11123\" src=\"https:\/\/arito.vn\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-27-at-22.00.14.png\" alt=\"h\u1ec7 th\u1ed1ng crm c\u1ee7a arito\" width=\"1938\" height=\"898\" \/><\/p>\n<h3><strong>Nh\u1eefng b\u1ea5t c\u1eadp c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p ph\u1ea3i:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng: Ch\u01b0a ph\u00e2n nh\u00f3m \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng theo c\u00e1c t\u00ednh ch\u1ea5t (m\u1edbi, ti\u1ec1m n\u0103ng, ti\u1ebfp c\u1eadn, ch\u1ed1t, &#8230;) \u0111\u1ec3 ti\u1ebfn h\u00e0nh theo d\u00f5i v\u00e0 ch\u0103m s\u00f3c h\u1ee3p l\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng: Kh\u00f4ng th\u1ec3 l\u01b0u v\u1ebft nh\u1eefng trao \u0111\u1ed5i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin li\u00ean h\u1ec7: Vi\u1ec7c ki\u1ec3m so\u00e1t th\u00f4ng tin li\u00ean h\u1ec7 khi m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1 kh\u00f3 kh\u0103n v\u00e0 d\u1ec5 b\u1ecb m\u1ea5t th\u00f4ng tin quan tr\u1ecdng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n b\u1ed5 n\u1ed9i b\u1ed9: T\u00ecnh tr\u1ea1ng &#8220;\u0111\u1ee5ng&#8221; kh\u00e1ch h\u00e0ng gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean kinh doanh n\u1ebfu kh\u00f4ng c\u00f3 quy tr\u00ecnh r\u00f5 r\u00e0ng, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tinh th\u1ea7n l\u00e0m vi\u1ec7c n\u1ed9i b\u1ed9.<\/span><\/li>\n<\/ul>\n<h3><strong>L\u1ee3i \u00edch v\u00e0 T\u00ednh n\u0103ng c\u1ee7a ARITO CRM mang l\u1ea1i cho doanh nghi\u1ec7p:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i v\u00e0 Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng: ARITO CRM cho ph\u00e9p ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nhi\u1ec1u t\u00ecnh tr\u1ea1ng kh\u00e1c nhau \u0111\u1ec3 d\u1ec5 d\u00e0ng ch\u0103m s\u00f3c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft n\u1ed1i \u0110a k\u00eanh: H\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 Facebook, Zalo,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch v\u00e0 Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: ARITO CRM gi\u00fap ph\u00e2n t\u00edch v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng \u0110a d\u1ea1ng: H\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o, email marketing, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i \u1ea3o, c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, ph\u00e2n quy\u1ec1n s\u1eed d\u1ee5ng theo t\u1eebng t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/arito.vn\/en\/quan-ly-khach-hang-crm\/\"><span style=\"font-weight: 400;\"><strong>ARITO CRM<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m \u0111\u1ed9c l\u1eadp m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u \u1ee9ng d\u1ee5ng v\u00e0 s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARITO ERP: Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p v\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u01b0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, mua h\u00e0ng, b\u00e1n h\u00e0ng, kho, s\u1ea3n xu\u1ea5t, nh\u00e2n s\u1ef1, c\u00f4ng vi\u1ec7c, xu\u1ea5t nh\u1eadp kh\u1ea9u, b\u00e1n l\u1ebb, website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb M\u1edf r\u1ed9ng: T\u00edch h\u1ee3p c\u00e1c \u1ee9ng d\u1ee5ng MobieApp, k\u1ebft n\u1ed1i h\u1ec7 th\u1ed1ng kh\u00e1c qua API, t\u00f9y ch\u1ec9nh ri\u00eang theo y\u00eau c\u1ea7u, k\u1ebft n\u1ed1i x\u1eed l\u00fd h\u00f3a \u0111\u01a1n, k\u1ebft n\u1ed1i \u1ee9ng d\u1ee5ng Zalo, SMS, k\u1ebft n\u1ed1i ng\u00e2n h\u00e0ng \u0111i\u1ec7n t\u1eed, k\u1ebft n\u1ed1i thi\u1ebft b\u1ecb m\u00e3 v\u1ea1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m Ph\u00e2n ph\u1ed1i: Ch\u1eef k\u00fd s\u1ed1 token, ch\u1eef k\u00fd s\u1ed1 HSM, ch\u1ee9ng t\u1eeb \u0111i\u1ec7n t\u1eed, b\u1ea3o hi\u1ec3m \u0111i\u1ec7n t\u1eed, h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ed9i dung: T\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p, \u0111\u00e0o t\u1ea1o v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh v\u00e0 b\u1ea3o tr\u00ec, d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi <\/span><span style=\"font-weight: 400;\">ARITO <\/span><span style=\"font-weight: 400;\">\u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed t\u1eeb \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng l\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn. H\u1ec7 th\u1ed1ng CRM (Customer Relationship Management) ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y. V\u1eady H\u1ec7 th\u1ed1ng CRM l\u00e0 g\u00ec? Ch\u1ee9c n\u0103ng h\u1eefu \u00edch c\u1ee7a h\u1ec7 th\u1ed1ng CRM nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng ARITO kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9! 1. H\u1ec7 th\u1ed1ng CRM l\u00e0 g\u00ec?\u00a0 CRM (Customer Relationship Management) l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c\u2026<\/p>","protected":false},"author":9,"featured_media":11119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,310],"tags":[],"class_list":["post-11118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-trong-nganh","category-chuyen-doi-so"],"blocksy_meta":"","_links":{"self":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/comments?post=11118"}],"version-history":[{"count":6,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11118\/revisions"}],"predecessor-version":[{"id":13927,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/posts\/11118\/revisions\/13927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media\/11119"}],"wp:attachment":[{"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/media?parent=11118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/categories?post=11118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arito.vn\/en\/wp-json\/wp\/v2\/tags?post=11118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}